Intellectual Property: Pertukaran Mahasiswa Merdeka Logo Design

Pertukaran Mahasiswa Merdeka Logo design by Hady Soenarjo, S.Sn., M.Ds.

Logo design by one of our lecturers, Hady Sonearjo, S.Sn., M.Ds. for Petukaran Mahasiswa Merdeka Logo.


The design of the Student Exchange Logo for Merdeka (PMM) is based on the depiction of the State Emblem of Indonesia with a modification of an eagle spreading its wings as a symbol of UPH. Overall, this logo represents Garuda Pancasila as the force that binds Indonesia’s diversity and the open wings, signifying UPH as a protector of unity and diversity with Jesus Christ as the center, visualized by the Cross in the middle of the logo.

IMATYPE Vol. 2 No. 2

IMATYPE: Journal of Graphic Design Studies, Volume 2, Number 2, has just been published. This academic journal is a collaborative effort between the Graphic Design concentration and the Editorial & Publication Design Lab of Universitas Pelita Harapan (LABDEhttps://labdep.uph.edu/P).

This publication contains seven articles, with three of the articles written by students and lecturers of UPH VCD. Here are the articles:

Peran Tipografi Eksperimental Terhadap Visualisasi Lagu Dalam Album Sinestesia

Angel Cristina (Graphic Design 2018), Ferdinand Indrajaya

Translated abstract:

Typography in the field of Visual Communication Design is generally understood as a means of communication in the form of a collection of letter characters that are composed in such a way as to convey a message. The message conveyed is not only informative, where typography is positioned merely as an instrument (as a arrangement of words) that functions to explain other visual communication media such as illustration or photography. Typography can also be understood more than just the arrangement of explanatory text for images (both illustrative or photographic). Its existence can be understood as a dramatic and expressive visual medium. As stated by Rob Carter, the anatomy of typographic forms can be further explored with the aim of achieving a more expressive form. This exploratory approach is applied to challenge traditional views of typography as instrumental and functional. The manipulation of form, space, texture, and color in typography is explored to go beyond traditional understanding. Such typographic exploration is usually understood under the title of experimental typography. This experimental effort will be applied to the Sinestesia album redesign project, where typography engages in a dialogue with the songs as content without forgetting its role in conveying the message. The visual design process stages will refer to Robin Landa’s design methodology.

Perancangan Desain Kemasan Untuk Origami Coffee Filter Kaldi Kraftware

Yolanda Ruth Theophanie Taruli Tumilisar (Graphic Design 2020), Brian Alvin Hananto, Lorentius Calvin

Translated abstract:

The UMKM Kaldi Kraftware brand is a social-preneur brand with the goal of creating products derived from the processing of waste, particularly plastic bottles found on beaches and rivers, especially in the Nusa Tenggara Barat region. Currently, Kaldi Kraftware is in the process of launching a new product, the Origami Coffee Filter, using recycled and processed plastic bottles. The challenge faced in the design process lies in storytelling, where the brand encounters difficulties in disseminating their story to the audience. In this academic work, the focus will be on the packaging design process for the Kaldi Kraftware brand, from data collection to design evaluation, along with the methodology used in the design process. Additionally, the discussion will delve into the design process, outlining various alternatives provided and direct evaluation results given by the owner.

Perancangan Desain UI/UX untuk Aplikasi Restoran Makanan Sehat Grains of Glory

Caroline Heliawanto (Graphic Design 2019), Ellis Melini

Translated abstract:

The busy lifestyle has led to demands for convenience and practicality in various aspects. Almost every industry leverages technology to sustain its business, resulting in an increase in online food ordering through smartphone applications. Recognizing this, Grains of Glory aims to utilize technology to encourage and facilitate the community in adopting a healthier lifestyle. To achieve this goal, Grains of Glory plans to design a smartphone-based food ordering application.


To see more of IMATYPE, click the button below:

Book of Acts

The Visual Communication Design Program at Universitas Pelita Harapan has just released its latest compilation book of final projects, titled “Universitas Pelita Harapan Visual Communication Design Student’s Final Projects: Book of Acts.” This book features 41 final projects created by 54 students during the academic year 2022/2023. These projects include fiction films, documentary films, visual identities, visualizations, concept art, environmental graphic design, packaging design, board game design, and much more.

“See” September 2023

Our Newsletter for this month has been published.

AICON Coswalk Competition

The “Introduction to UPH Animation Convention” (AICON) took place at Universitas Pelita Harapan and featured an enthralling Coswalk competition that captivated attendees. With esteemed judges Yagaichi (also known as Alianisha Krishtalia) and Monica Veralda presiding, the event saw a total of 30 enthusiastic participants immerse themselves in the world of cosplay. An engaged audience of 20 excited spectators added to the dynamic atmosphere, creating an environment of energy and anticipation.

6-year-old Kirana Almiera as Lightning from FF XIII-2.
13-year-old Anezka Evtonia as Boa Hancock from “One Piece”
Rika, 20 years old, as Sophie Hatter from “Howl’s Moving Castle”

Against this backdrop, participants channeled their favorite characters, delivering impressive performances that truly brought these characters to life. After careful deliberation, the victors emerged: Rika, 20 years old, claimed the first-place spot with her portrayal of Sophie Hatter from “Howl’s Moving Castle”; 13-year-old Anezka Evtonia secured second place with her portrayal of Boa Hancock from “One Piece”; and the youngest contestant, 6-year-old Kirana Almiera, took third place with her portrayal of Cygnus Hyoga from “Saint Seiya.”

In addition to these winners, the event also recognized the following “Juara Favorit” (Audience Favorites): Anastasya Luchsinger, Erik Erlando, and Jocelyn Josdoan. Their outstanding cosplays resonated with the audience, showcasing their creativity and dedication to their chosen characters.

This event not only celebrated the creativity and dedication of the cosplayers but also showcased the diverse array of characters cherished by animation enthusiasts. Held at Universitas Pelita Harapan, the success of the Coswalk competition at AICON served as a testament to the animation community’s spirit and left an indelible mark on participants and attendees alike.

“Small World, Big Responsibility” Seminar

On Monday, August 28, 2023, a seminar titled “Small World, Big Responsibility” was conducted as a part of the Focal Point event. The event commenced with opening remarks from Dr. (Hon.) Jonathan L. Parapak, M.Eng.Sc., the Chancellor of Universitas Pelita Harapan, Dr. Martin L. Katoppo, the Dean of the School of Design at Universitas Pelita Harapan, and Masato Yamamoto, the President Director of Fujifilm Indonesia. The seminar’s opening concluded with the signing of a memorandum of agreement between FujiFilm Indonesia and Universitas Pelita Harapan’s School of Design.

Dr. Martin L. Katoppo, S.T., M.T., Dr. (Hon.) Jonathan L. Parapak, M.Eng.Sc., and Masato Yamamoto

Subsequently, during the event, Andiyan Lutfi introduced the exhibition participants to the realm of macro photography and provided a demonstration on the techniques involved in macro photography. Notably, in this seminar, Prof. Dr. F. Budi Hardiman also delved into the philosophical underpinnings behind macro photography.

Andiyan Lutfi at the Seminar
Prof. Dr. F. Budi Hardiman at the Seminar

Welcoming New Students

On Friday, August 25, 2023, the Visual Communication Design program at Universitas Pelita Harapan welcomed new students during one of the events of the UPH Festival 2023.

Brian Alvin Hananto presenting the Vision of Universitas Pelita Harapan Visual Communication Design

During the event, Brian Alvin Hananto, S.Sn., M.Ds., the Head of the Visual Communication Design program at Universitas Pelita Harapan, introduced the faculty members of the program and also got to know some of the students from the class of 2023. Brian then proceeded to explain the vision and mission of the program as well as the curriculum framework to the new students in attendance. Brian also invited the student association of the program to welcome and invite the students to attend the Welcoming Party event that will be held on September 2, 2023.