Learning Express March 2024

For approximately two weeks, Singapore Polytechnic visited Universitas Pelita Harapan to conduct the Learning Express (LEX). LEX is a design thinking module conducted by Singapore Polytechnic with its university partners. This time, Universitas Pelita Harapan became the only LEX partner in Indonesia. In this LEX activity, three faculties from UPH participated: the Faculty of Design, the Faculty of Tourism, and the Faculty of Science and Technology.

Expert Sharing Session
Expert Sharing Session
Before Empathy Study
Before Empathy Study

In the March 2024 LEX, there were three projects that is collaboratively handled by UPH students and students from Singapore Polytechnic. The first project involved Sekolah Darussalam in Tangerang, Kebun Kandang Educational Eco Tourism, and Sustainable Dodol Making with Dodol Pak Oyot.

Learning Express Empathy Study
Empathy Study
Learning Express Empathy Study
Empathy Study
Empathy Study
Empathy Study

In these three projects, the LEX team conducted data collection and idea development, which were then presented back to stakeholders. The final outcome of this LEX was a gallery walk, where each issue and idea were presented to the public to receive feedback and input.

Ideation
Ideation
Ideation
Ideation
Preparation for Co-Creation
Preparation for Co-Creation
Preparation for Learning Express Gallery Walk
Preparation for Learning Express Gallery Walk
Learning Express Gallery Walk
Learning Express Gallery Walk

Upon completion of this LEX activity, UPH is committed to continuing to develop these three projects according to the capacity and potential that may be achieved. Hopefully, through this LEX activity, students can learn and gain valuable experience implementing their learning in real-life situations.

Co-Creation at SMK Darussalam
Co-Creation at SMK Darussalam
Co-Creation at Kebun Kandang
Co-Creation at Kebun Kandang
Co-Creation at Dodol Pak Oyot
Co-Creation at Dodol Pak Oyot

Thank you Singapore Polytechnic for this wonderful opportunity and collaboration in Learning Express March 2024. We look forward for our next collaboration.

Photo at the Learning Express Gallery Walk
Photo at the Learning Express Gallery Walk

Read about the LEX March 2024 Opening

IMATYPE: Journal of Graphic Design Studies Vol. 3 No. 1


VCD UPH has just published IMATYPE: Journal of Graphic Design Studies Vol. 3 No. 1.

In this publication, there are seven articles containing research articles, designs, and also about design education. VCD UPH itself contributes three articles in the publication, namely:

  1. Analisis Permasalahan Identitas Visual Lawana Batik Indonesia by Jessica Valencia and Kartika Magdalena Suwanto.
  2. Analisis Masalah Identitas Visual Kedai Suwe Ora Jamu sebagai Upaya Pembaharuan Identitas Visual melalui Representasi Kultural by Angelyn Aurelia and Chandra Djoko Zuki.
  3. Design Case: Character Design Workshop for SDH Kupang Highschool Students by Brian Alvin Hananto, Ellis Melini, Alfiansyah Zulkarnain, Naldo Yanuar Heryanto, and Ferdinand Indrajaya.
Cover of IMATYPE: Journal of Graphic Design Studies Vol. 3 No. 1
Cover of IMATYPE: Journal of Graphic Design Studies Vol. 3 No. 1

Other articles on this publications are:

  1. Analisa Brand Identity Obalihara
  2. Perancangan Buku Panduan untuk Mencegah Postpartum Depreseeion untuk Calon Ibu dan Ayah
  3. Perancangan Buku Ilustrasi Interaktif Edukasi 3 Kata Ajaib: Maaf, Terima Kasih, dan Tolong untuk Siswa TK Negeri di Jabodetabek
  4. Strategi Visual untuk Rebranding Hanis Kitchen sebagai Peningkatan Citra

You can read and download each article freely through the Open Journal System of IMATYPE: Journal of Graphic Design Studies Vol. 3 No. 1 here.

SEE March 2024

Happy Chinese New Year, Happy Valentine’s Day, and all other happy days there are in February.

During the second month of 2024, VCD UPH had the opportunity to host various and diverse activities, which can be seen and compiled in this edition of SEE. Even with the increased number of activities documented, these aren’t all the activities that happened during the whole month. Hopefully, the next publication may be able to document all the activities reported back to the department.

In the even semester, VCD UPH had the pleasure of inviting alumni, such as Regina Susanto from Graphic Design 2018, and also Daniel Purnama from Animation 2013. Both shared their working experiences after graduating with their juniors. Other opportunities that VCD UPH had included collaborating with KIEHL, collaborating with Tata Rupa, and also visiting Institut Kesenian Jakarta.

Lastly, we feature the work of Aurellia Levina, Dafy Bintang Natanael, and Tiara Kiatama from their Photography 2 class, which was also featured in the World Biennial of Student Photography 2023.

We hope that as we see, we may learn more and be humbled to learn more and more.

VCD UPH at Tata Rupa 2024


On Friday, February 23, 2024, 15 students from VCD UPH attended Tata Rupa 2024. Tata Rupa 2024 is a program supported by the Ministry of Social Affairs of the Republic of Indonesia. The program aims to assist SMEs by facilitating new designs to enhance their businesses. That afternoon, VCD UPH students were given the opportunity to meet and discuss with the SMEs to discover their needs regarding their businesses. We are thankful to Tata Rupa 2024 for the opportunity and invitation to collaborate.

Alumni Sharing: Regina Susanto

Regina Susanto, an alumna of VCD UPH Graphic Design Concentration batch 2018, shared her experience and work on Thursday, February 22nd, 2024. She spoke during the Introduction to the Creative Industry course for the Graphic Design Concentration, where she discussed her experience in creating and managing her own studio, Heilo. We extend our gratitude to Regina for sharing her insights with us.

VCD UPH in Kiehl’s Trash to Art University Competition

VCD UPH is participating in the Kiehl’s “Trash to Art” University Competition held by Kiehl’s. In this competition, the team from VCD UPH is challenged to create art from trash with a set of briefs and themes from the organizers. The artwork is currently being displayed at Senayan City. You can see the artwork and description below:

Bones 2095: Vivid Afterlife by Universitas Pelita Harapan

Description : “Bones 2095: Vivid Afterlife” is an evocative installation that thrusts the concept of “trash to art” into the future, marrying the indie spirit with the vibrant urban life of New York City. This piece utilizes discarded materials such as plastic waste, bottles, fabrics, as well as metals like wire and aluminum foil, capturing the essence of New York’s consumable culture in food and fashion. “Bones 2095” is a testament to the power of individual expression and the potential for sustainability within urban environments. Through the use of striking neon colors, it pays homage to New York’s graffiti scene, embodying bold and vibrant expressions of art. The title and the work itself evoke a futuristic perspective on ecological awareness and artistic creativity, portraying a vivid afterlife where discarded materials are reborn into a dazzling expression of indie and urban aesthetics.

Alumni: Eunike Florencia

Hi! I’m Eunike Florencia, a Graphic Design graduate from Pelita Harapan University’s class of 2017. After graduation, I delved into the entrepreneurial world as the founder of Hore Days, a business centered around illustration. My mission is to convey positive messages through my illustrations and bring joy to others’ lives. I first envisioned Hore Days during my time at UPH, and now, armed with the knowledge I acquired, I continue to manage it while also pursuing my passion for graphic design through various freelance projects since my university days.

My journey at UPH has been a mix of unforgettable moments and daunting challenges. I encountered setbacks, including failing multiple classes due to struggles in time management. Yet, each stumble pushed me to grow, revealing insights into my true purpose. I discovered more potential within myself, forged genuine connections, and cultivated new friendships not only within my major but also beyond, thanks to the numerous volunteer opportunities UPH offered.

My heart is filled with gratitude as I reflect on the years I spent at UPH, as they have transformed me for the better. Each course has its own valuable impact on me. However, there is one class that still evokes a warm feeling whenever I reminisce about it, and that is the Drawing Class with Mr. Donny Ibrahim. I remember being taught about perspective drawing and practicing live drawing together with charcoal in class, with my friends as the models.

Many other courses also provided us with the opportunity to go with our classmates and explore various works of art in different places and museums. This experience proves invaluable in our professional lives as it also broadens our knowledge.

I recommend young creatives who want to pursue design to study at UPH because not only does UPH instill Christian values and provide great facilities, but it also equipped me with a solid foundation in design and offered classes in soft skills to sustain my career in the industry. I acquired essential skills, such as time and project management skills, design thinking, and many more.

I remember the time when I was still a student at UPH, there was one lecturer who said that to be able to ‘think outside the box’, we first need to know what the ‘box’ is, and university is a time to identify that ‘box’.

Eunike Florencia

Alumni: Tabita Eleora

Hello! My name is Tabita Eleora, I’m one of the alumni in UPH 2019 (2019-2023). My major while I studied here was Visual Communication Design with a concentration in Animation. For the few years before I got into the concentration, I learned so much about the basic foundation on design. The process of design is no different within the concentrations and with these foundations, I was able to understand furthermore as I learned how to produce animation from pre-production to post-production. In my years of this concentration, I found myself interested in the storymaking aspect in animation production. 

Building stories and characters were some of the many things I have been interested in since I was young. I have been drawing for a long time, though I was more focused on sharpening my skills not too far back before I applied to study here in UPH. My knowledge of art was severely humbled when I got in, there’s so many aspects that makes someone a great designer and just being able to draw is not a full guarantee. To be a capable designer, we can’t all rely on skills and passion alone. There are theories, methods, even history to learn about. There’s dedicated research to understand the purpose of each design. Creating a design is a lot more of mindwork and practice, and something that can be studied diligently here at UPH.

The studies were a great foundation that helps me in understanding art and design, but UPH greatly encourages everyone to work together as a team. There’s a lot of projects that can’t be handled on your own. Communicating and discussing with your peers are much needed skills when our goal is to communicate a design, especially in the industry. Team projects were one of the challenges that truly helped me regain confidence and more skills. Being able to work with others is one of useful quality networking that people tend to remember.

One of the courses that helped me was “Desain untuk Masyarakat” or Design for Community. This course not only challenges us creatively, it challenges us to work as a team and solve problems that were presented. We were not only designing for scores, but we designed to lend a hand in providing our community our services. That alone has meaningful points that made me appreciate this course. I was able to learn more useful skills outside of designing. 

One of the things I remembered that stuck with me for the longest time was when my lecturer told us that “We will never stop learning in this industry.” This quote came true to me because after graduating, I find myself wanting to dive more about design. Creative work has no limit in learning, we’re constantly challenged in this day and age to mend our skills following trends and technology. And UPH offers fundamentals that gave me a heads up start in this learning experience.

Going into this industry, I have my own doubts at first. but with UPH’s guidance, I was able to be confident and believe in my passion to create. UPH allows me to discover myself and have my own journey in learning art and design. The process may have its ups and downs, yet it’s the process to create oneself. Something that I hold dear as I graduate and something I hope every future student who’d want to discover themselves with UPH.


Check out Tabita’s Final Project on this page.

ARCHIVED Vol. 1 No. 6

cover archived vol. 1 no. 6

ARCHIVED Vol. 1 No. 6 compiles works of VCD UPH from the 2016th batch to the 2019th batch in Konferensi Mahasiswa Desain Komunikasi Visual (KOMA DKV) throughout the years. This ARCHIVED celebrates the milestones and achievements of the students and KOMA DKV after four years.

The works exhibited in this ARCHIVED are all works that has been submitted by the students on KOMA DKV. Each works is assessed by the committee of reviewers, and later by the invited designer or filmmakers. Through KOMA DKV Exhibition, the students received feedback and also inputs regarding their design and how can they be improved in the future.

Reynold Adinegara

Photo of Reynold Adinegara

My name is Reynold Adinegara, DKV UPH class of 2006, graduated in 2010. During my time, there were no specific concentrations in the department, but personally, I delved into the field of video and photography. After graduating until 2018, I pursued a career as a photographer and videographer, eventually leading me to establish a production house where I served as the CEO and Director. I switched careers in late 2018, and currently, I am an artist in ceramics under my own brand, Adinegara Ceramic. As a ceramic artist, I focus more on artistic achievement and self-understanding, supported by my previous experiences to enhance branding and business management.

The study experience at DKV UPH can be considered one of the best moments in my life. So many experiences, fundamental knowledge, and connections were formed, paving the way for my career.

The most memorable course, it seems, was photography because at that time, I was deeply involved in photo/video, and also during those early years when PHPC was established, making UPH photo/video significant. The second DKV course is crucial as it shaped my way of thinking not only in work but also in life.

Would I recommend others to VCD UPH? Absolutely 🙂 My nephew has entered UPH based on my recommendation.