Tag: vcd uph

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Meet Our Alumni: Fredella Agatha

image of fredella agatha dkv uph 2018

Hello, my name is Fredella Agatha. I graduated with a degree in Visual Communication Design (DKV) from UPH in the class of 2018, specializing in graphic design. Currently, I work as a graphic designer at a marketing agency. In addition to my professional activities, I also nurture my hobby and interest in the field of typography by working as a freelance type designer.

Before enrolling in the Visual Communication Design program at UPH, I had little knowledge about graphic design – terms like balance and harmony in composition were unfamiliar to me. All I knew was that I enjoyed drawing. However, such skills alone were not sufficient to thrive in today’s design industry. Throughout my studies at UPH, I received guidance in both hard and soft skills. Here, we were not only shaped into competent and outstanding designers but also encouraged to have broad knowledge and remain open to learning new things.

Every course in the DKV program at UPH has left a significant impact on me, particularly Basic Typography and Experimental Typography. Basic Typography was the class that awakened my interest in the world of typography, while Experimental Typography inspired me to try creating my own font for the first time. Besides these two classes, one of the most memorable courses was the Main Studio, where I learned the fundamentals of graphic design and design semiotics. We were taught how to create work that is not only visually appealing but also meaningful, capable of effectively communicating messages and relevant to contemporary contexts.

My academic journey at DKV UPH has been an immensely enjoyable experience. Overall, I am highly satisfied with the campus environment and the facilities provided. Students are not only given the opportunity to learn in the classrooms but are also encouraged to participate in various organizations or communities. Additionally, the courses taught are relevant to the professional world, serving as a bridge as I entered the industry. This is undoubtedly a result of the dedication and efforts of the lecturers who wholeheartedly guide their students. I hope that this experience is not only cherished by me but is also shared by many other students out there. I highly recommend DKV UPH to students who are pursuing their passion in the field of design.

Fredella Agatha is an experienced graphic designer with 1.5 years in the industry, currently working remotely for a marketing agency overseas. Her expertise lies in crafting visually compelling designs that resonate with clients. Outside of her professional role, Fredella has a deep passion for typography, particularly in type design, which has become one of her favorite hobbies, offering a creative escape after long workdays.

“When you really want something, the whole universe conspires in helping you to achieve it.”

Paulo Coelho

See Fredella and other of our alumni projects here.

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Publication: Desain Grafis Berkelanjutan

desain grafis berkelanjutan publication dkv uph

“Desain Grafis Berkelanjutan” was a collection of graphic design students’ research and experimentation on the “Design for Environment” course in the 2021/2022 academic year. Alfiansyah Zulkarnain, S.Sn., M.Ds. and Brian Alvin Hananto, S.Sn., M.Ds edited the book.

E-ISBN: 978-623-7489-69-6

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UPH AICON 2023 CATALOGUE

UPH AICON 2023 dkv uph

We had an amazing time last year at UPH AICON (Animation Convention) 2023. Both the exhibition and the cosplay competition received widespread acclaim and positive reviews. Get the full scoop on the event here.

Now, we’re excited to share the event’s catalogue with you. Explore the showcased works and relive all the wonderful moments from UPH AICON 2023. Looking forward to seeing you again this year!

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Meet our Alumni: Elsa Evita Rahman

Hello, I’m Elsa, a 2018 DKV alumna with a concentration in graphic design. I currently work as a Graphic Designer at a FinTech Startup and Creative Agency.

During my time at UPH, I had numerous valuable experiences that significantly contributed to my personal and professional growth. The vibrant atmosphere, camaraderie with fellow students and professors, and active involvement in various organizations exposed me to new perspectives and equipped me with practical skills applicable to the professional world.

My four years of study were a blend of joy, sorrow, and challenges, all of which contributed to shaping my resilience. The supportive environment, both from friends and lecturers, played a crucial role in my development. Special appreciation goes to the instructors, particularly Pak Winoto and Pak Alfian, for their guidance and support in the Graphic Design class, especially in Studios Utama 1 (Main Studio 1).

Studios Utama 1 holds a special place in my heart, despite the initial challenges and tears shed in the graphic design class. The lessons learned during this period have proven to be invaluable in my current workplace. From a novice struggling to grasp design concepts, I evolved into someone who understands and effectively applies design principles. I extend my gratitude to Pak Winoto and Pak Alfian for their instrumental roles in my growth.

The holistic learning approach at UPH, combining theory and practical application, has been immensely beneficial. The system, which encourages student discussions, fosters critical thinking and problem-solving skills—skills that are particularly advantageous in the creative industry. This approach has empowered me to provide innovative solutions with a foundation in critical thinking.

For those considering further studies, I wholeheartedly recommend UPH. The university not only hones knowledge but also offers diverse insights and opportunities. The environment encourages holistic development, preparing students not only academically but also for the dynamic challenges of the professional world. UPH has been instrumental in my journey, and I believe it can offer a similarly enriching experience to aspiring students.

Look to seek knowledge outside the classroom as well as inside it; trust me, all of that knowledge will be helpful in the future.

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UPH Unggul

Dear UPH Community, 

As announced before, by the grace of our blessed Triune God, UPH has achieved EXCELLENT (“UNGGUL”) accreditation in December 2023. This is really a great milestone and something to be thankful for in the history of our beloved Christ-centered university. So, in our first Wednesday Chapel this year, 10 January 2024, there will be a public announcement and submission of Decision Letter (SK) UPH Unggul, and concluded with prayer of thanksgiving. 

Because of this, just for this week, 10 January 2024, we will begin our Wednesday chapel, at 07.00 am, SHARP. So, please attend the chapel on time.

Thank you for your kind attention to this announcement. 

Sincerely,

UPH Rectorate

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VCD UPH Student Exchange Orientation

On Monday, January 8, 2024, an online orientation for VCD UPH was conducted for exchange students from Multimedia Nusantara University. In this orientation, 10 UMN students were welcomed by the Dean of the Faculty of Design and the Head of the Visual Communication Design Program at Pelita Harapan University. In addition to introducing VCD UPH, the meeting explained the learning processes that will take place at UPH. May the exchange program run smoothly this semester. Happy learning.

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Priscilla Agatha

My name is Priscilla Agatha, and I studied Animation at DKV UPH from 2015 to 2019. Currently, I work as an illustrator with a focus on cute characters. My clients include small businesses, companies, and individuals for personal commissions. In my day-to-day routine, I engage in illustration work, communicate with clients, and, when there is free time, practice my craft!

My time at DKV UPH was a valuable experience. My classmates were supportive, and the lecturers consistently pushed us to improve. Reflecting on my studies, the first year was particularly enlightening in terms of design. The class taught by Pak Winoto Usman engaged me in the study, emphasizing that the most aesthetically pleasing pictures can be created not just from artistic inspiration but through concept and methodology.

Upon entering the Animation major, I discovered my interest in illustration, realizing there was much more to it than just creating visually appealing images. After graduating, refining my identity as an artist became a continuous process. Through practice and diverse experiences, I developed a consistent visual art style. Looking back, I credit this growth to the foundation laid during my studies at DKV UPH.

I hope that the education provided at DKV UPH has continued to evolve. I recommend aspiring artists and designers to consider studying there, as the program offers a well-rounded education balancing theory and practice. The emphasis on critical thinking equips artists and designers to tackle visual problems, regardless of their complexity.

Like many artists, my biggest challenge has been fear, whether it’s fear of failure or ridicule. To those facing similar challenges, I offer this advice: embrace your fear, recognizing it as the initial step in your artistic journey. After all, what’s one step compared to the hundreds of positive steps you’ll take?

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“See” January 2024

Our Newsletter for January 2024 has been published.

For this edition, we are featuring our top graduate from the recent batch, Helena Calista. Helena stands out not only for her academic achievements but also for the impact she has made throughout her studies on the department, the lecturers, and her friends. She excelled as both a team leader and member in numerous projects, serving as a valuable mentor for her juniors. We hope that Helena can serve as an inspiration to others, and we wish that everyone can strive to grow and be a blessing to others, just as Helena has been. Thank you, Helena, for shining your light.

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Junissa Bianda


My name is Junissa Bianda H, and I am an illustrator specializing in children’s books and goods. I attended UPH from 2009 to 2013, majoring in DKV. My time at UPH was truly eye-opening, unlocking numerous skills and wisdom during my classes.

Among the subjects, I particularly enjoyed the Digital Art class, where I learned the basic principles of Photoshop. This marked a breakthrough in my artistic journey as it was my first introduction to Photoshop. Previously, I had primarily used traditional mediums for my art, but now I consistently incorporate Photoshop into my projects. In the Illustration class, I explored the vast styles of illustration and learned to stylize humans and objects. I also appreciated experimenting with mixing traditional media, producing different and unique textures for my work.

Inspired by the classes at UPH, I decided to delve deeper into illustration by pursuing a master’s degree at the Academy of Art University in San Francisco.

Currently, I am represented by a literary agency based in NYC, UK, and Singapore. Throughout my career, my clients have mainly been publishers, including Penguin Random House, Nosycrow, Usborne, Hallmark, Sourcebooks, Scholastic, Hachette, Cottage Door Press, Unilever, Albert Whitman & Co, among others.

One of my notable illustrated books, titled “Nabil Steals a Penguin,” was voted “Picture Book of the Month” by The Guardian and The Bookseller. It was also mentioned in the Observer as the picture book to look out for.

I had the privilege of creating branding for IHC Pertamedika’s children’s hospital in Makassar, designing two new mascots, and creating a mural for its 20m corridor and rooms.

In 2021, I debuted my own illustrated and written book series, “Kareem and Khaleel,” published by Lentera Hati. The series, consisting of five books, has sold over 20,000 copies worldwide. The IP is expanding into other media, including small merchandise and goods. The series was nominated as the bestseller in the children’s book category in BBW and Gramedia.

All these projects were made easier by the foundation laid during my time at UPH, and I highly recommend it to art students.

Every child is an artist. The problem is how to remain an artist once we grow up.

Pablo Picasso
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Reynold Adinegara

Photo of Reynold Adinegara

My name is Reynold Adinegara, DKV UPH class of 2006, graduated in 2010. During my time, there were no specific concentrations in the department, but personally, I delved into the field of video and photography. After graduating until 2018, I pursued a career as a photographer and videographer, eventually leading me to establish a production house where I served as the CEO and Director. I switched careers in late 2018, and currently, I am an artist in ceramics under my own brand, Adinegara Ceramic. As a ceramic artist, I focus more on artistic achievement and self-understanding, supported by my previous experiences to enhance branding and business management.

The study experience at DKV UPH can be considered one of the best moments in my life. So many experiences, fundamental knowledge, and connections were formed, paving the way for my career.

The most memorable course, it seems, was photography because at that time, I was deeply involved in photo/video, and also during those early years when PHPC was established, making UPH photo/video significant. The second DKV course is crucial as it shaped my way of thinking not only in work but also in life.

Would I recommend others to VCD UPH? Absolutely 🙂 My nephew has entered UPH based on my recommendation.