UPH Visual Communication Design
Passionate, Brighter, and Transformational
We had an amazing time last year at UPH AICON (Animation Convention) 2023. Both the exhibition and the cosplay competition received widespread acclaim and positive reviews. Get the full scoop on the event here.
Now, we’re excited to share the event’s catalogue with you. Explore the showcased works and relive all the wonderful moments from UPH AICON 2023. Looking forward to seeing you again this year!
Hello, I’m Elsa, a 2018 DKV alumna with a concentration in graphic design. I currently work as a Graphic Designer at a FinTech Startup and Creative Agency.
During my time at UPH, I had numerous valuable experiences that significantly contributed to my personal and professional growth. The vibrant atmosphere, camaraderie with fellow students and professors, and active involvement in various organizations exposed me to new perspectives and equipped me with practical skills applicable to the professional world.
My four years of study were a blend of joy, sorrow, and challenges, all of which contributed to shaping my resilience. The supportive environment, both from friends and lecturers, played a crucial role in my development. Special appreciation goes to the instructors, particularly Pak Winoto and Pak Alfian, for their guidance and support in the Graphic Design class, especially in Studios Utama 1 (Main Studio 1).
Studios Utama 1 holds a special place in my heart, despite the initial challenges and tears shed in the graphic design class. The lessons learned during this period have proven to be invaluable in my current workplace. From a novice struggling to grasp design concepts, I evolved into someone who understands and effectively applies design principles. I extend my gratitude to Pak Winoto and Pak Alfian for their instrumental roles in my growth.
The holistic learning approach at UPH, combining theory and practical application, has been immensely beneficial. The system, which encourages student discussions, fosters critical thinking and problem-solving skills—skills that are particularly advantageous in the creative industry. This approach has empowered me to provide innovative solutions with a foundation in critical thinking.
For those considering further studies, I wholeheartedly recommend UPH. The university not only hones knowledge but also offers diverse insights and opportunities. The environment encourages holistic development, preparing students not only academically but also for the dynamic challenges of the professional world. UPH has been instrumental in my journey, and I believe it can offer a similarly enriching experience to aspiring students.
Look to seek knowledge outside the classroom as well as inside it; trust me, all of that knowledge will be helpful in the future.
My name is Priscilla Agatha, and I studied Animation at DKV UPH from 2015 to 2019. Currently, I work as an illustrator with a focus on cute characters. My clients include small businesses, companies, and individuals for personal commissions. In my day-to-day routine, I engage in illustration work, communicate with clients, and, when there is free time, practice my craft!
My time at DKV UPH was a valuable experience. My classmates were supportive, and the lecturers consistently pushed us to improve. Reflecting on my studies, the first year was particularly enlightening in terms of design. The class taught by Pak Winoto Usman engaged me in the study, emphasizing that the most aesthetically pleasing pictures can be created not just from artistic inspiration but through concept and methodology.
Upon entering the Animation major, I discovered my interest in illustration, realizing there was much more to it than just creating visually appealing images. After graduating, refining my identity as an artist became a continuous process. Through practice and diverse experiences, I developed a consistent visual art style. Looking back, I credit this growth to the foundation laid during my studies at DKV UPH.
I hope that the education provided at DKV UPH has continued to evolve. I recommend aspiring artists and designers to consider studying there, as the program offers a well-rounded education balancing theory and practice. The emphasis on critical thinking equips artists and designers to tackle visual problems, regardless of their complexity.
Like many artists, my biggest challenge has been fear, whether it’s fear of failure or ridicule. To those facing similar challenges, I offer this advice: embrace your fear, recognizing it as the initial step in your artistic journey. After all, what’s one step compared to the hundreds of positive steps you’ll take?
My name is Reynold Adinegara, DKV UPH class of 2006, graduated in 2010. During my time, there were no specific concentrations in the department, but personally, I delved into the field of video and photography. After graduating until 2018, I pursued a career as a photographer and videographer, eventually leading me to establish a production house where I served as the CEO and Director. I switched careers in late 2018, and currently, I am an artist in ceramics under my own brand, Adinegara Ceramic. As a ceramic artist, I focus more on artistic achievement and self-understanding, supported by my previous experiences to enhance branding and business management.
The study experience at DKV UPH can be considered one of the best moments in my life. So many experiences, fundamental knowledge, and connections were formed, paving the way for my career.
The most memorable course, it seems, was photography because at that time, I was deeply involved in photo/video, and also during those early years when PHPC was established, making UPH photo/video significant. The second DKV course is crucial as it shaped my way of thinking not only in work but also in life.
Would I recommend others to VCD UPH? Absolutely 🙂 My nephew has entered UPH based on my recommendation.
On Tuesday, December 19, 2023, students from the Visual Communication Design (VCD) program at UPH visited Scientia Square Park to present their analysis and proposals regarding environmental graphic design at Scientia Square Park. This project is part of the final examination for the course “Graphic Design in Space,” held in the Odd Semester of 2023/2024. Through this project, which involves industry stakeholders, VCD UPH aims to provide students with real-world experience to enhance their learning.
On Monday, December 18, 2023, the VCD UPH faculty team held a coordination meeting to prepare for the second semester of the academic year 2023/2024. The meeting was attended by both permanent and non-permanent faculty members to ensure the smooth progress of all courses.
The meeting began with coordination at the program level, followed by faculty members collaborating with course teams to discuss the details and technical aspects of the upcoming semester. Hopefully, the courses in the second semester of 2023/2024 will proceed smoothly.
Thank you for all the lecturers for the passion to teach at VCD UPH. We hope that all the hard work that we do can be felt by the students as they grow and learn throughout the years.
Special thanks to Pak Budi for the great pictures.
Senior Designer for CONDE NAST JAPAN( Wired Japan, GQ Japan, Vogue Japan )
Head of Creative / Partner for Open Quarter Tailor
In the earlier years of my academic journey, the field of Design and Visual Communication (DKV) was characterized by a more holistic approach, predating the nuanced subcategories that exist today, such as cinematography and animation. Back then, DKV encompassed a comprehensive spectrum, requiring us to delve into every facet from A to Z.
Despite initially perceiving this broad approach as a challenge, it ultimately became my forte. Acquiring knowledge across the entirety of the discipline, akin to comprehending every graph in a pizza-graph, proved to be an invaluable asset.
Following graduation, I dedicated two years to a small design studio in Jakarta, named Table 6. During my tenure, I collaborated with clients from diverse sectors, including fashion, law, F&B, art exhibitions, etc. This multifaceted experience was a cherished chapter in my professional journey. Subsequently, I resigned from the position, driven by the ambition to establish a prominent presence in Japan—an aspiration I had harbored for years. A year of Japanese language study paved the way for a subsequent year working with a Japanese design studio, culminating in my current role as a Senior Designer/Art Director at Conde Nast Japan. Beyond my responsibilities at Conde Nast, I co-own a small design studio with my wife and a business partner. Additionally, I am a co-owner and head of creative at the Indonesian tailoring brand “Open Quarter Tailor.”
Reflecting on my university years at UPH, I hold fond memories of both enduring friendships and the privilege of learning from some of the industry’s brightest minds. UPH instilled in us the importance of critical thinking, transcending mere technical proficiency. This emphasis on critical thinking emerged as a cornerstone of our industry strength. While every subject at UPH was enjoyable, I particularly relished the “DKV Subject,” where we undertook the rebranding of selected companies—a task that resonated with my specialization in branding.
The knowledge and skills cultivated during my time at UPH have significantly contributed not only to my professional journey but also to my personal development. I unequivocally recommend UPH to prospective students, as my experience there was truly transformative and life-changing.
Praise God, one of the VCD UPH students, Jessica Valencia (Graphic Design, class of 2020), along with her team from the Faculty of Economics & Business UPH, has successfully won the 3rd place in the main product category of the Creative Industries and Tourism at the KMI Expo XIV 2023. Jessica and her team presented their brand, Lawana Batik. Lawana Batik has been nurtured by UPH SparkLabs Incubation throughout the entire process until achieving this award. We express our gratitude to Jessica and the entire team involved for this remarkable achievement.
My name is Ronaldo Kilimandu Dinguamah, but please call me Ronnie. I graduated in 2017 with a degree in Animation. Currently, I work as a Key Lighting Artist and occasionally undertake freelance projects in Lighting, Rendering Architecture, and Motion graphics.
I had no artistic background or experience prior to university, so I faced many challenges with the lessons initially. However, with God’s grace, my teachers’ guidance, and my friends’ support, I was able to acquire enough skills to join the international Animation Industry. I was fascinated by all the courses that involved animation. They enabled me to create animation from the initial concept to the final post-production. These courses taught me the steps of making an animation, which equipped me for the industry.
The curriculum of the creative industry, especially Animation, is hard to keep up with the current industry trends because technology changes rapidly. That is why UPH excels at teaching students the fundamental and conceptual aspects of design, especially the “design thinking” concept. This concept assists me in my work because it is not just about making “pretty” pictures, but about conveying a message with visual elements.
I think UPH is an excellent choice for students who aspire to learn how to think like designers. UPH helps you comprehend the design and animation principles in a holistic way, enhancing your design abilities. UPH also has remarkable lecturers who are passionate about the industry and their students’ education. If you seek to learn the basics and get support from qualified lecturers, I highly recommend UPH.
Allow me to introduce myself. My name is Ronaldo Kilimandu Dinguamah, but you can call me Ronnie for short. In 2017, I delved into the world of creative design and pursued my studies in DKV UPH, with a keen focus on animation. Following my graduation, I embarked on a thrilling freelance journey in the advertising industry for six months, all while crafting my portfolio. In early 2021, I landed a position as a Lighting and Compositing artist at Pixel Zoo, an animation studio based in Brisbane, Australia. My expertise in 3D lighting and compositing has been instrumental in bringing to life several animation series or movies, including the likes of LOL Surprise, Rainbow High, and Mermaze, to name a few. Despite my specialization, I never lost my love for the traditional arts of drawing and painting, which continue to inspire and fuel my creative passions.
Hello, let me introduce myself. I’m Vanessa Leoni, an alumna of the 2019 class of DKV UPH, specializing in Graphic Design. Currently, I work as a Packaging Designer at a company in the FMCG industry.
During my time at UPH, I felt my design skills develop significantly, thanks to the guidance of the DKV UPH professors who always supported me during the learning process. When I initially joined DKV, I faced some challenges in adapting to the assigned tasks, but over time, I became more accustomed to it and learned to manage my time effectively. As the semesters progressed, I realized that the course material started with fundamental concepts and gradually became more complex, resembling real-world projects in the industry.
One of the courses that had a significant impact on me was the main studio 3. During a full semester, DKV students collaborated with students from the food technology program to create innovative product packaging. The design process started with product analysis, selecting the appropriate packaging materials, designing brand identities, creating packaging designs, and developing social media and e-commerce product sales designs. Throughout this course, I learned numerous new aspects, such as how to create packaging designs that not only prioritize aesthetics but are also producible and represent the concept of the product being sold.
My education definitely helped me in the industry. Because the steps taken to complete assignments provide a real-world glimpse of what you’ll do in the industry. With each passing semester, projects were not only individually resolved but also involved external parties to provide design objectives, test the effectiveness of the design, and evaluate it.
Studying at DKV UPH is not limited to classroom learning. There are many design-related activities outside of class that can be participated in. For example, joining the “BEDA’KAN” (Redesigning Packaging) initiative where students redesign packaging for selected MSMEs. This not only adds to your experience but also teaches students how to communicate directly with MSMEs, known as clients in the professional world. Furthermore, DKV UPH maintains high standards, allowing students to produce high-quality work.
There’s no such thing as limitations in design; that’s why you should unleash all your ideas and continue creating work that can be seen by many people!