Studio Visit: DKV UPH goes to DossGuava XR Studio

On July 2, 2026, students enrolled in the Design Management course visited DossGuava XR Studio, a Jakarta-based creative studio specializing in Extended Reality (XR) and virtual production. The studio visit formed part of the course’s industry learning activities. Through this experience, students gained direct exposure to emerging technologies that are transforming filmmaking, visual storytelling, and digital content production.

DKV UPH goes to DossGuava XR Studio visit documentation

Exploring the Future of Virtual Production

The visit began with an introduction to DossGuava XR Studio and its role in Indonesia’s growing virtual production industry. The team explained how XR technology combines physical filmmaking with real-time digital environments to create immersive visual experiences. Students also learned how virtual production is changing the way films, commercials, and digital content are produced.

Through presentations and project examples, the speakers introduced the studio’s creative workflow. They explained how technologies such as Unreal Engine, LED volume displays, real-time rendering, and camera tracking work together throughout the production process. As a result, students gained a clearer understanding of how creative ideas can be transformed into cinematic experiences using advanced digital tools.

Learning from Industry Practice

Beyond introducing the technology, the DossGuava XR Studio team shared insights into the collaboration required within virtual production. They explained how filmmakers, designers, 3D artists, and technical specialists work together to create seamless visual experiences from pre-production through post-production.

Furthermore, the speakers discussed how technological developments continue to reshape the creative industry. They encouraged students to remain curious, embrace new tools, and continue developing both technical and creative skills. Their experiences demonstrated that successful creative professionals combine strong design thinking with a willingness to adapt to emerging technologies.

Interactive Discussion and Q&A

Following the presentation, students participated in an interactive question-and-answer session with the DossGuava XR Studio team. The discussion covered a variety of topics, including virtual production workflows, career opportunities in the XR industry, project collaboration, and the skills needed to work in technology-driven creative fields.

Students also asked about the growing role of artificial intelligence and game engine technologies in creative production. In response, the speakers emphasized that technology should support creativity rather than replace it. They encouraged students to build strong creative foundations while continuously exploring new tools that can improve their design process.

Studio Tour and Hands-On Experience

The visit concluded with a guided studio tour, allowing students to experience DossGuava XR Studio’s production environment firsthand. During the tour, participants observed the equipment and technologies used throughout the virtual production process while learning how different creative and technical disciplines come together in a professional studio.

This experience helped students connect classroom concepts with real industry practices. More importantly, it broadened their understanding of how design, storytelling, and technology continue to shape the future of creative production.

@dkv.uph

studio mode. ⚡ from classroom concepts to real-world creativity. our DKV UPH students stepped into @dossguavaxrstudio with Pak Andreas, experiencing firsthand how ideas evolve into professional creative work. learning the workflow. exploring the process. creating beyond the classroom. DKVUPH UPH StudioVisit

♬ original sound – dkv.uph – dkv.uph

We would like to express our sincere gratitude to DossGuava XR Studio for warmly welcoming our students and generously sharing their knowledge and professional experiences. We also thank the lecturers and students who participated in this studio visit. We hope the insights gained from this experience inspire students to continue exploring emerging technologies while developing the creativity, collaboration, and problem-solving skills needed for the future of the creative industry.

Studio Visit: DKV UPH goes to EGGHEAD

On June 18, 2026, students enrolled in the Design Management course visited EGGHEAD, a branding agency with more than 13 years of experience in helping businesses build meaningful brands. The studio visit formed part of the course’s learning activities. Through this experience, students gained direct exposure to the creative industry and learned how branding agencies develop strategies, identities, and brand experiences for their clients.

Understanding Branding Beyond Visual Identity

The visit began with an introduction to EGGHEAD and its branding philosophy. Guided by the principle “Where Brand Makes a Difference,” the team explained that branding goes far beyond creating visual identities. Instead, it serves as a strategic tool that helps businesses build meaningful relationships with their audiences.

Through presentations and real project case studies, students explored the agency’s branding process from start to finish. They learned how EGGHEAD conducts brand audits, develops brand strategies, creates visual identities, and applies them across different media and customer touchpoints.

Learning from Industry Practice

In addition to explaining their workflow, the EGGHEAD team shared insights into the role of design in shaping customer experiences and building long-term brand value. They also discussed how the branding industry continues to evolve alongside changing market needs and new technologies.

Furthermore, the speakers highlighted the challenges and opportunities that creative professionals encounter in today’s industry. Their experiences helped students understand how strategic thinking and creativity work together to solve real business problems.

Interactive Discussion and Q&A

Following the presentation, students joined an interactive question-and-answer session with the EGGHEAD team. They asked about strategic thinking, creative problem solving, client collaboration, project management, and everyday life inside a branding agency.

The discussion gave students a clearer picture of professional practice. They also gained a better understanding of how branding decisions are made, how agencies work with clients, and how creative teams overcome project challenges.

@dkv.uph

Studio Visit to EGGHEAD Brand Agency

♬ Inside My Love – RIIZE

Reflecting on the Experience

The visit concluded with a group discussion and a documentation session. This final activity allowed students to reflect on the knowledge they had gained throughout the day and connect it with concepts they had learned in class.

Overall, the studio visit broadened students’ understanding of branding as both a creative and strategic discipline. More importantly, it provided valuable exposure to professional practices and inspired students to prepare for future careers in the creative industry.

We would like to express our sincere gratitude to EGGHEAD for warmly welcoming our students and generously sharing their knowledge and experiences. We also thank the lecturers and students who participated in this visit. We hope the insights gained through this studio visit encourage students to continue developing their creative thinking, strategic perspective, and professional skills as future designers.

Studio Visit: DKV UPH goes to Kelly’s and Co.

On June 11, 2026, students enrolled in the Design Management course visited Kelly’s Co., a creative studio specializing in illustration and Intellectual Property (IP) development. The studio visit formed part of the course’s learning activities. Through this experience, students gained direct exposure to the creative industry and discovered how illustration-based businesses grow from original ideas into successful brands.

DKV UPH goes to Kelly’s and Co

Exploring Illustration and Intellectual Property

The visit began with an introduction to Kelly’s Co. and its creative journey. The team shared the studio’s background, creative philosophy, and portfolio of work. Students learned how Kelly’s Co. transforms original illustrations and characters into recognizable Intellectual Property with long-term commercial value.

Through presentations and real project case studies, the speakers explained each stage of their creative process. They discussed character development, visual identity, brand consistency, and product development. As a result, students gained a better understanding of how creative ideas evolve into sustainable businesses.

Learning from Industry Experience

Beyond showcasing their projects, the Kelly’s Co. team discussed the opportunities and challenges of building Intellectual Property in today’s creative industry. They explained that creating successful IP requires more than artistic ability. Strong branding, business strategy, and consistency also play an important role.

Furthermore, the speakers encouraged students to develop a distinctive creative identity while remaining open to collaboration and new opportunities. Their experiences demonstrated how passion, persistence, and strategic thinking can help creative professionals build lasting careers.

Interactive Discussion and Q&A

Following the presentation, students joined an interactive question-and-answer session with the Kelly’s Co. team. They asked about project management, client relationships, business development, creative workflows, and the realities of working in a professional studio.

The discussion gave students practical insights into everyday creative practice. In addition, they learned how studios balance artistic vision with business goals while continuing to develop original Intellectual Property.

Office Tour and Creative Environment

The visit concluded with a guided office tour, giving students the opportunity to experience Kelly’s Co.’s creative workspace firsthand. They observed the studio’s working environment and learned more about its collaborative culture.

Students also explored Kelly’s Co.’s merchandise and product displays. This experience demonstrated how original illustration-based Intellectual Property can grow beyond digital artwork into products, brand experiences, and new business opportunities.s.

Overall, the studio visit broadened students’ understanding of illustration, branding, and Intellectual Property development. More importantly, it showed how creativity and business strategy can work together to build meaningful and sustainable brands.

We would like to express our sincere gratitude to Kelly’s Co. for warmly welcoming our students and generously sharing their knowledge and experiences. We also thank the lecturers and students who participated in this studio visit. We hope the lessons gained from this experience inspire students to continue developing their creative skills, strategic thinking, and professional practice as future designers.