Our Newsletter for October 2023 has been published.
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UPH Visual Communication Design
Passionate, Brighter, and Transformational
Our Newsletter for October 2023 has been published.
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On Saturday, September 23, 2023, UPH VCD (Visual Communication Design) visited Lentera Harapan Curug School to hold an academic showcase for the students. In addition to the academic showcase, one of the UPH VCD lecturers, Naldo Yanuar Heryanto, S.Sn., M.T., conducted a character design workshop for students who are interested in the field of visual communication design. The presence of UPH VCD at Lentera Harapan Curug School was warmly welcomed and met with enthusiasm by the students. Thank you for having us at Lentera Harapan Curug School, and we look forward to meeting again on another occasion.
My name is Evan Wijaya, and I’m a graphic designer. I entered Universitas Pelita Harapan in 2013 and graduated in 2017.
UPH provided me with a strong foundation in design. Back then, I knew nothing about design, and frankly, I was quite afraid of falling behind other students who I presumed already knew one or two things. Thankfully, the curriculum and the lecturers were very helpful in guiding me through the lessons.
I truly appreciate how the lessons didn’t only focus on hard skills but, more importantly, on soft skills as well. The early semesters were truly eye-opening to me as I got to know the basics that I still often rely on today, such as basic layout design, typography, and design thinking. The impact these lessons had on me was very substantial.
The three and a half years helped shape my interest in pursuing a career in the design world and introduced me to outstanding colleagues. The entire experience of studying at UPH practically made me who I am professionally today.
Evan Wijaya is an Indonesia-based graphic designer with a passion for graphic design in films, film production design, and set design. Movies and pop culture are his driving force in entering the field of graphic design. However, he often draws inspiration from subjects related to history, culture, art, science, myth, and fantasy. When it comes to design, he values great attention to detail.
Evan has received several recognitions, including the Indonesian Graphic Design Award 2 in the Typography Category (2014) and the Grand Prize Winner of the Adobe Hidden Treasures: Bauhaus Dessau competition (2018). He has collaborated with various brands and production companies, such as Sejauh Mata Memandang, Miles Films, Starvision, Palari Films, Wahana Kreator, and Base
On Thursday, September 14, 2023, Universitas Pelita Harapan held the Student Leaders Appreciation & Inauguration 2023 at the Grand Chapel of Universitas Pelita Harapan. This event was organized by the Student Life department of Universitas Pelita Harapan to appreciate the student organization leaders from the academic year 2022/2023 and to inaugurate the student organization leaders for the academic year 2023/2024.
During this event, many students from the Visual Communication Design program at Universitas Pelita Harapan took on roles as student organization leaders, both those who had completed their terms and those who were just beginning their roles in the academic year 2023/2024. One of the student organizations inaugurated during this event was the Student Association of the Visual Communication Design program, presided over by Eric Jobiliong, Ph.D., the Associate Provost for Academic and Innovation, Lestari Ayu Angraini, S.E., M.M., the Manager of Administration and Student Affairs for the Faculty of Design, Brian Alvin Hananto, S.Sn., M.Ds., the Chair of the Visual Communication Design program, and Lorentius Calvin, S.Ds., the Student Affairs Coordinator for the Visual Communication Design program.
We express our heartfelt gratitude to the students who have served during the academic year 2022/2023, and we extend our greetings to the students who are about to commence their service in the academic year 2023/2024. May God bless and guide each of our endeavors.
Logo design by one of our lecturers, Hady Sonearjo, S.Sn., M.Ds. for Petukaran Mahasiswa Merdeka Logo.
The design of the Student Exchange Logo for Merdeka (PMM) is based on the depiction of the State Emblem of Indonesia with a modification of an eagle spreading its wings as a symbol of UPH. Overall, this logo represents Garuda Pancasila as the force that binds Indonesia’s diversity and the open wings, signifying UPH as a protector of unity and diversity with Jesus Christ as the center, visualized by the Cross in the middle of the logo.
IMATYPE: Journal of Graphic Design Studies, Volume 2, Number 2, has just been published. This academic journal is a collaborative effort between the Graphic Design concentration and the Editorial & Publication Design Lab of Universitas Pelita Harapan (LABDEhttps://labdep.uph.edu/P).
This publication contains seven articles, with three of the articles written by students and lecturers of UPH VCD. Here are the articles:
Angel Cristina (Graphic Design 2018), Ferdinand Indrajaya
Translated abstract:
Typography in the field of Visual Communication Design is generally understood as a means of communication in the form of a collection of letter characters that are composed in such a way as to convey a message. The message conveyed is not only informative, where typography is positioned merely as an instrument (as a arrangement of words) that functions to explain other visual communication media such as illustration or photography. Typography can also be understood more than just the arrangement of explanatory text for images (both illustrative or photographic). Its existence can be understood as a dramatic and expressive visual medium. As stated by Rob Carter, the anatomy of typographic forms can be further explored with the aim of achieving a more expressive form. This exploratory approach is applied to challenge traditional views of typography as instrumental and functional. The manipulation of form, space, texture, and color in typography is explored to go beyond traditional understanding. Such typographic exploration is usually understood under the title of experimental typography. This experimental effort will be applied to the Sinestesia album redesign project, where typography engages in a dialogue with the songs as content without forgetting its role in conveying the message. The visual design process stages will refer to Robin Landa’s design methodology.
Yolanda Ruth Theophanie Taruli Tumilisar (Graphic Design 2020), Brian Alvin Hananto, Lorentius Calvin
Translated abstract:
The UMKM Kaldi Kraftware brand is a social-preneur brand with the goal of creating products derived from the processing of waste, particularly plastic bottles found on beaches and rivers, especially in the Nusa Tenggara Barat region. Currently, Kaldi Kraftware is in the process of launching a new product, the Origami Coffee Filter, using recycled and processed plastic bottles. The challenge faced in the design process lies in storytelling, where the brand encounters difficulties in disseminating their story to the audience. In this academic work, the focus will be on the packaging design process for the Kaldi Kraftware brand, from data collection to design evaluation, along with the methodology used in the design process. Additionally, the discussion will delve into the design process, outlining various alternatives provided and direct evaluation results given by the owner.
Caroline Heliawanto (Graphic Design 2019), Ellis Melini
Translated abstract:
The busy lifestyle has led to demands for convenience and practicality in various aspects. Almost every industry leverages technology to sustain its business, resulting in an increase in online food ordering through smartphone applications. Recognizing this, Grains of Glory aims to utilize technology to encourage and facilitate the community in adopting a healthier lifestyle. To achieve this goal, Grains of Glory plans to design a smartphone-based food ordering application.
To see more of IMATYPE, click the button below:
The Visual Communication Design Program at Universitas Pelita Harapan has just released its latest compilation book of final projects, titled “Universitas Pelita Harapan Visual Communication Design Student’s Final Projects: Book of Acts.” This book features 41 final projects created by 54 students during the academic year 2022/2023. These projects include fiction films, documentary films, visual identities, visualizations, concept art, environmental graphic design, packaging design, board game design, and much more.
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The “Introduction to UPH Animation Convention” (AICON) took place at Universitas Pelita Harapan and featured an enthralling Coswalk competition that captivated attendees. With esteemed judges Yagaichi (also known as Alianisha Krishtalia) and Monica Veralda presiding, the event saw a total of 30 enthusiastic participants immerse themselves in the world of cosplay. An engaged audience of 20 excited spectators added to the dynamic atmosphere, creating an environment of energy and anticipation.
Against this backdrop, participants channeled their favorite characters, delivering impressive performances that truly brought these characters to life. After careful deliberation, the victors emerged: Rika, 20 years old, claimed the first-place spot with her portrayal of Sophie Hatter from “Howl’s Moving Castle”; 13-year-old Anezka Evtonia secured second place with her portrayal of Boa Hancock from “One Piece”; and the youngest contestant, 6-year-old Kirana Almiera, took third place with her portrayal of Cygnus Hyoga from “Saint Seiya.”
In addition to these winners, the event also recognized the following “Juara Favorit” (Audience Favorites): Anastasya Luchsinger, Erik Erlando, and Jocelyn Josdoan. Their outstanding cosplays resonated with the audience, showcasing their creativity and dedication to their chosen characters.
This event not only celebrated the creativity and dedication of the cosplayers but also showcased the diverse array of characters cherished by animation enthusiasts. Held at Universitas Pelita Harapan, the success of the Coswalk competition at AICON served as a testament to the animation community’s spirit and left an indelible mark on participants and attendees alike.
On Monday, August 28, 2023, a seminar titled “Small World, Big Responsibility” was conducted as a part of the Focal Point event. The event commenced with opening remarks from Dr. (Hon.) Jonathan L. Parapak, M.Eng.Sc., the Chancellor of Universitas Pelita Harapan, Dr. Martin L. Katoppo, the Dean of the School of Design at Universitas Pelita Harapan, and Masato Yamamoto, the President Director of Fujifilm Indonesia. The seminar’s opening concluded with the signing of a memorandum of agreement between FujiFilm Indonesia and Universitas Pelita Harapan’s School of Design.
Subsequently, during the event, Andiyan Lutfi introduced the exhibition participants to the realm of macro photography and provided a demonstration on the techniques involved in macro photography. Notably, in this seminar, Prof. Dr. F. Budi Hardiman also delved into the philosophical underpinnings behind macro photography.