UPH Visual Communication Design
Passionate, Brighter, and Transformational
VCD UPH Presents Focal Point 2 Photography Exhibition. This exhibition is held in Peluita Hall, Universitas Pelita Harapan from August 12 to August 30. Similar to the first Focal Point, the exhibition showcases works from the VCD students in their first year photography courses. Focal Point 2 also hosts a seminar and photography demo by renowned food photographer, Christo Tjandra.
Happy Chinese New Year, Happy Valentine’s Day, and all other happy days there are in February.
During the second month of 2024, VCD UPH had the opportunity to host various and diverse activities, which can be seen and compiled in this edition of SEE. Even with the increased number of activities documented, these aren’t all the activities that happened during the whole month. Hopefully, the next publication may be able to document all the activities reported back to the department.
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In the even semester, VCD UPH had the pleasure of inviting alumni, such as Regina Susanto from Graphic Design 2018, and also Daniel Purnama from Animation 2013. Both shared their working experiences after graduating with their juniors. Other opportunities that VCD UPH had included collaborating with KIEHL, collaborating with Tata Rupa, and also visiting Institut Kesenian Jakarta.
Lastly, we feature the work of Aurellia Levina, Dafy Bintang Natanael, and Tiara Kiatama from their Photography 2 class, which was also featured in the World Biennial of Student Photography 2023.
We hope that as we see, we may learn more and be humbled to learn more and more.
On Monday, August 28, 2023, a seminar titled “Small World, Big Responsibility” was conducted as a part of the Focal Point event. The event commenced with opening remarks from Dr. (Hon.) Jonathan L. Parapak, M.Eng.Sc., the Chancellor of Universitas Pelita Harapan, Dr. Martin L. Katoppo, the Dean of the School of Design at Universitas Pelita Harapan, and Masato Yamamoto, the President Director of Fujifilm Indonesia. The seminar’s opening concluded with the signing of a memorandum of agreement between FujiFilm Indonesia and Universitas Pelita Harapan’s School of Design.
Subsequently, during the event, Andiyan Lutfi introduced the exhibition participants to the realm of macro photography and provided a demonstration on the techniques involved in macro photography. Notably, in this seminar, Prof. Dr. F. Budi Hardiman also delved into the philosophical underpinnings behind macro photography.
On August 23th 2023, UPH Visual Communication Design opens the Focal Point Exhibition in Pelita Hall. The exhibition showcased works of the 2023 students on the photography course. The opening ceremony is attended by student, lecturers, and also guests of the Visual Communication Design department.
The exhibition and photography seminar for the students of Visual Communication Design (DKV) UPH 2023 carries the theme “FOCAL POINT.”
In the realm of photography, “Focal Point” refers to the main point of focus in a photographic work. The focal point is the primary subject that a photographer emphasizes to capture the observer’s attention. The focal point functions as a gateway for the observer into the story. The object that becomes the focal point becomes the main interpretation of the work. Hence, the quality of a focal point can determine the success of a piece of work, specifically whether it effectively communicates and impacts its observer. Without a focal point, an observer might struggle to identify the compelling elements in a photo, thereby impeding the interpretation process and resulting in a monotonous impression.
Through the photography exhibition titled ‘Focal Point,’ the students of DKV UPH are provided with the opportunity to showcase their skills and development over a year of learning. The exhibition will demonstrate the students’ understanding after being equipped with knowledge about photography techniques, composition, and photo processing using supporting software. Furthermore, the term ‘focal point’ also refers to the subject theme of the photos to be displayed, such as product photos and model photos.