UPH Visual Communication Design
Passionate, Brighter, and Transformational
On Saturday, August 31, 2024, VCD UPH held a gathering at Yugo Restaurant, Hotel Vega, Gading Serpong. This event was organized to launch the latest Final Project book, “EPOCH“, and also to celebrate the graduation of VCD UPH students who completed their studies in the 2023/2024 academic year.
Highlights of an undergraduate student’s studies are their final projects. A student’s final project is a culmination of their interest and mastery of a certain aspect they wish to explore and pursue. Therefore, this archive is more than just images of visuals that the students have created; it is a representation of their existence as visual communication design students. The tradition of archiving students’ final projects is a testament to the department’s aspiration to appreciate all the work that the students have done, each unique in its own time.
“Epoch” represents the beginning of a distinctive period in the history of someone or something. The term was selected as this book describes the transition, or perhaps the new beginning, of the students’ journeys as visual communication design graduates. As the students complete their final projects, they embark on a new epoch in life: as designers in the outside world. As designers who have graduated, we hope that each of our students may be able to be a blessing in their light and their new world.
Leaving school has always been a prominent change for all students. Many look forward to it, but some may feel that they aren’t ready for it. Dear students, life is full of various seasons, and each season or era is an opportunity to grow in its own way.
Epoch also marks a new era for the department. The previous final project archive showcased the three concentrations: graphic design, cinematography, and animation. In this archive, we also showcase the first graduates of the illustration concentration, which may provide a new nuance to the diverse projects shown in these archives.
Not just about the new concentration, Epoch also marks the end of the ‘pandemic’ era of final projects. Previous archives (“Salute,” “See-saw,” and “Book of Acts”) showcased works that were completed during the COVID-19 pandemic or by students who spent more than half of their study online and in quarantine. We hope that the return to a more optimal learning experience correlates with higher quality projects in this book.
And so, we hope that Epoch may continue to inspire readers through the diverse works showcased. We also hope that the end of an era can teach us to move forward in a better direction: to pursue the best, remember the good, and leave out the rest.
Brian Alvin Hananto, S.Sn., M.Ds.
Head of Visual Communication Design Department
Universitas Pelita Harapan
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One of the courses in VCD UPH is Visual Communication Design Studio 2. On this occasion, we would like to discuss the work of Fidelia Cheryl Antoni from this course, which we find interesting.
The illustration is a form of attempt to visualize one of the socio-psychological contemporary issues, namely victim blaming towards women. From the psychological perspective, the phrase “victim blaming” itself may be properly defined as “a social psychological phenomenon in which individuals or groups attempt to cope with the bad things that have happened to others by assigning blame to the victim of the trauma or tragedy” (APA 2018). This phenomenon allows the one who psychologically blames to keep a distance from the victim.
Such psychological distancing provides a justification for the blamer’s inaction, as if he or she was an impartial witness. Simultaneously, such pseudo position fortifies the blamer against the feelings of vulnerability. The act of blaming itself is usually directed towards the considerably weaker social group, in this case: women. Women, who specifically, live under the inclining oppressive social system of patriarchy. Patriarchy itself is a social system which enforces a gender binary that empowers men. A social system which preserves the dynamics of society to always move centripetally towards men as its center.
Fidelia’s illustration is virtually her artistic attempt to capture then portray her concerns regarding the victim blaming phenomenon which grows out of patriarchal social system. The term “portray” refers to the Aristotelian sense of representation which is part of his philosophical account regarding art. Aristotle (384-322 BC), as submitted by Braembussche, contended that an artist portrays reality or nature as it ought to be, rather than as it is (Braembussche 2009, 17). This philosophical view holds that art is the portrayal of what is conceivable. It allows for a very “unrealistic” artistic creations to emerge. In order to do this, Fidelia chose to incorporate metaphor and hyperbole as a strategy to portray the victim blaming issue through visual illustration. Illustration is opted as a visual communication medium considering its ability to convey complex social issues in an engaging and impactful manner, making the message more apprehendable and resonant with a wider audience. Artistically, the visual affluence is enhanced by sprinkling gold-like, bright, and shiny colors. Such decision was made in order to build a more powerful yet optimistic mood. This goal is also inevitably supported by employing center lighting to isolate and emphasize focal points. Objects such as tilted hourglass, teared up paper, and megaphone are treated as visual symbols to signify the reinforcement of women’s empowerment and the fight against victim blaming narrative.
Sources of Reference
APA. “Blaming the Victim.” APA Dictionary of Psychology. April 19, 2018. https://dictionary.apa.org/blaming-the-victim
Braembussche, Antoon Van den. Thinking Art: An Introduction to Philosophy of Art. Berlin: Springer Science + Business Media B.V., 2009.
On Monday, June 3, 2024, the Visual Communication Design (VCD) department at Universitas Pelita Harapan (UPH) held a Gallery Walk at the Pelita Gallery for final project students from the even semester of the 2023/2024 academic year. The event was inaugurated by the Dean of the Faculty of Design and the Head of the VCD department.
During the event, several final project students from each concentration within VCD UPH presented their works to first-year students, aiming to familiarize them with the various concentrations available. This activity was designed to give first-year students a concrete understanding of what they will experience in their chosen concentrations and to foster connections among VCD UPH students across different year groups.
This May marks the transition period between the even semester and the summer semester at Universitas Pelita Harapan.
During this transition, several activities take place, such as the final examinations for students who participated in the final project in the even semester of 2023/2024, the graduation ceremony for students who completed their studies in the odd semester of 2023/2024, and several other activities.
On this occasion, we would also like to inform you about Elisabeth Katie Soleman’s final project (class of 2019), which has been selected for the Bali International Film Festival (BIFF) 2024. Her work will be screened at the festival from June 1-7, 2024.
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We hope that during this transition period, there will still be many positive things to learn.
From May 13th to 17th, 2024, VCD UPH has just conducted final presentations for students of the 2020 cohort. In this final presentation, the students showcased their final works in a more representative and mature form. See some documentation of the final presentations below.
VCD UPH proudly presents the exhibition “Everything for Children II International Illustration Exhibition.” This exhibition takes place from April 16, 2024, to May 17, 2024, at B301, Universitas Pelita Harapan. The exhibition showcases artworks from participants from 20 countries. Within the exhibition, there are several works by faculty and students from VCD UPH who also enliven the exhibition.
My name is Junissa Bianda H, and I am an illustrator specializing in children’s books and goods. I attended UPH from 2009 to 2013, majoring in DKV. My time at UPH was truly eye-opening, unlocking numerous skills and wisdom during my classes.
Among the subjects, I particularly enjoyed the Digital Art class, where I learned the basic principles of Photoshop. This marked a breakthrough in my artistic journey as it was my first introduction to Photoshop. Previously, I had primarily used traditional mediums for my art, but now I consistently incorporate Photoshop into my projects. In the Illustration class, I explored the vast styles of illustration and learned to stylize humans and objects. I also appreciated experimenting with mixing traditional media, producing different and unique textures for my work.
Inspired by the classes at UPH, I decided to delve deeper into illustration by pursuing a master’s degree at the Academy of Art University in San Francisco.
Currently, I am represented by a literary agency based in NYC, UK, and Singapore. Throughout my career, my clients have mainly been publishers, including Penguin Random House, Nosycrow, Usborne, Hallmark, Sourcebooks, Scholastic, Hachette, Cottage Door Press, Unilever, Albert Whitman & Co, among others.
One of my notable illustrated books, titled “Nabil Steals a Penguin,” was voted “Picture Book of the Month” by The Guardian and The Bookseller. It was also mentioned in the Observer as the picture book to look out for.
I had the privilege of creating branding for IHC Pertamedika’s children’s hospital in Makassar, designing two new mascots, and creating a mural for its 20m corridor and rooms.
In 2021, I debuted my own illustrated and written book series, “Kareem and Khaleel,” published by Lentera Hati. The series, consisting of five books, has sold over 20,000 copies worldwide. The IP is expanding into other media, including small merchandise and goods. The series was nominated as the bestseller in the children’s book category in BBW and Gramedia.
All these projects were made easier by the foundation laid during my time at UPH, and I highly recommend it to art students.
Every child is an artist. The problem is how to remain an artist once we grow up.
Pablo Picasso