UPH Visual Communication Design
Passionate, Brighter, and Transformational
On Tuesday, October 17, 2023, VCD UPH (Visual Communication Design at the University of Pelita Harapan) welcomed Mr. Nico Antonio Santoso (PT. Paperina Dwijaya) and Mr. Jaya Atmaja (PT. Heidelberg Indonesia) to the Printing Production class. Both of them attended as guest speakers in a lecture by industry practitioners. Thank you, Mr. Santoso and Mr. Atmaja, for your time in sharing your experiences at VCD UPH.
Typolog 2023 is hosting its third webinar of the year titled “Behind the Scenes of the ‘Pantjoran’ Display Type Design with Fredella Agatha.” Fredella Agatha is one of the alumni from VCD UPH who chose a type design project as her final project. Now, she’s returning to share her experiences in the Typolog 2023 webinar.
This webinar will take place on October 20, 2023, from 7:00 PM to 9:00 PM WIB (Western Indonesia Time). Please register through https://bit.ly/RegistrasiTypologSesi3.
My name is Tiffany Wong. I’m an alumna of DKV UPH, with a concentration in DG, from the batch of 2017-2021. Currently, I am working as a freelance graphic and book designer while also pursuing my passion for print through “sore sore,” an indie publishing platform. My practice explores how personal experiences and emotions are represented by tangible objects alongside written language.
I entered DKV UPH with little to no knowledge of the graphic design world. As far as I knew, I only wanted to have the ability to communicate with visuals, as their brochure advertised that academic year. With only a basic skill in drawing typography, I was amazed when I learned that this skill was just the tip of the iceberg in the graphic design world. Nevertheless, I was thoroughly guided through it, with classes and programs that taught me more than enough to thrive in the industry.
Looking back at my days in DKV UPH, I can’t choose a favorite class as I see them all as a holistic experience that I cherish. However, two that were particularly momentous for me are Main Studio 1 and Experimental Typography. Main Studio 1 was when I first discovered my passion for book design, which I now pursue wholeheartedly. Experimental Typography, on the other hand, was when I delved deeply into the essence of graphic design. It was probably when I achieved the ability to communicate with visuals, fulfilling my freshman dream.
I must say that not only did I gain knowledge and new skills, but my time studying in DKV UPH was also a journey of self-discovery. As I learned the many elements of the graphic design world in my classes, I was also guided to nurture my passion. The lecturers and the learning environment at DKV UPH were nothing but supportive. I hope that many more students can experience this once-in-a-lifetime journey, as I did.
Tiffany Wong currently lives and works in Jakarta as a graphic designer, art director, and visual artist. She previously worked as a graphic designer for Artnivora and Jakarta Film Week, as well as the visual communication designer for Orasis Art Space. Her work has been featured on Behance in the InDesign and Editorial section and in Madrid Grafica 2021.
Tiffany specializes in editorial and book design, where she explores language and words in relation to the book as an object. Her deep admiration for individual experiences and the natural world has led her to create works deeply rooted in romanticism, described by some as ‘poetic,’ ‘raw,’ and ‘whimsical.’
“At the end of the day, it isn’t where I came from. Maybe home is somewhere I’m going and never have been before.” ― Warsan Shire
IMATYPE: Journal of Graphic Design Studies, Volume 2, Number 2, has just been published. This academic journal is a collaborative effort between the Graphic Design concentration and the Editorial & Publication Design Lab of Universitas Pelita Harapan (LABDEhttps://labdep.uph.edu/P).
This publication contains seven articles, with three of the articles written by students and lecturers of UPH VCD. Here are the articles:
Angel Cristina (Graphic Design 2018), Ferdinand Indrajaya
Translated abstract:
Typography in the field of Visual Communication Design is generally understood as a means of communication in the form of a collection of letter characters that are composed in such a way as to convey a message. The message conveyed is not only informative, where typography is positioned merely as an instrument (as a arrangement of words) that functions to explain other visual communication media such as illustration or photography. Typography can also be understood more than just the arrangement of explanatory text for images (both illustrative or photographic). Its existence can be understood as a dramatic and expressive visual medium. As stated by Rob Carter, the anatomy of typographic forms can be further explored with the aim of achieving a more expressive form. This exploratory approach is applied to challenge traditional views of typography as instrumental and functional. The manipulation of form, space, texture, and color in typography is explored to go beyond traditional understanding. Such typographic exploration is usually understood under the title of experimental typography. This experimental effort will be applied to the Sinestesia album redesign project, where typography engages in a dialogue with the songs as content without forgetting its role in conveying the message. The visual design process stages will refer to Robin Landa’s design methodology.
Yolanda Ruth Theophanie Taruli Tumilisar (Graphic Design 2020), Brian Alvin Hananto, Lorentius Calvin
Translated abstract:
The UMKM Kaldi Kraftware brand is a social-preneur brand with the goal of creating products derived from the processing of waste, particularly plastic bottles found on beaches and rivers, especially in the Nusa Tenggara Barat region. Currently, Kaldi Kraftware is in the process of launching a new product, the Origami Coffee Filter, using recycled and processed plastic bottles. The challenge faced in the design process lies in storytelling, where the brand encounters difficulties in disseminating their story to the audience. In this academic work, the focus will be on the packaging design process for the Kaldi Kraftware brand, from data collection to design evaluation, along with the methodology used in the design process. Additionally, the discussion will delve into the design process, outlining various alternatives provided and direct evaluation results given by the owner.
Caroline Heliawanto (Graphic Design 2019), Ellis Melini
Translated abstract:
The busy lifestyle has led to demands for convenience and practicality in various aspects. Almost every industry leverages technology to sustain its business, resulting in an increase in online food ordering through smartphone applications. Recognizing this, Grains of Glory aims to utilize technology to encourage and facilitate the community in adopting a healthier lifestyle. To achieve this goal, Grains of Glory plans to design a smartphone-based food ordering application.
To see more of IMATYPE, click the button below:
On Thursday, August 24, 2023, during the UPH Festival 2023 Faculty Talks event, one of our alumni, Katarina Monika, made an appearance. The name Katarina Monika has recently been widely discussed because her design work was chosen to be the logo for Indonesia’s 78th birthday.
On that afternoon, Katarina Monika, along with two other UPH alumni, shared her experiences as a designer after graduating. She also shared the things she learned and the values she applies in her work. In an event attended by prospective students of UPH’s visual communication design program, Katarina Monika’s presence provided inspiration and an overview of what graduates of UPH’s visual communication design program can achieve as leaders in the field of design, capable of creating transformative designs for society.
