IMATYPE: Journal of Graphic Design Studies Vol. 3 No. 1


VCD UPH has just published IMATYPE: Journal of Graphic Design Studies Vol. 3 No. 1.

In this publication, there are seven articles containing research articles, designs, and also about design education. VCD UPH itself contributes three articles in the publication, namely:

  1. Analisis Permasalahan Identitas Visual Lawana Batik Indonesia by Jessica Valencia and Kartika Magdalena Suwanto.
  2. Analisis Masalah Identitas Visual Kedai Suwe Ora Jamu sebagai Upaya Pembaharuan Identitas Visual melalui Representasi Kultural by Angelyn Aurelia and Chandra Djoko Zuki.
  3. Design Case: Character Design Workshop for SDH Kupang Highschool Students by Brian Alvin Hananto, Ellis Melini, Alfiansyah Zulkarnain, Naldo Yanuar Heryanto, and Ferdinand Indrajaya.
Cover of IMATYPE: Journal of Graphic Design Studies Vol. 3 No. 1
Cover of IMATYPE: Journal of Graphic Design Studies Vol. 3 No. 1

Other articles on this publications are:

  1. Analisa Brand Identity Obalihara
  2. Perancangan Buku Panduan untuk Mencegah Postpartum Depreseeion untuk Calon Ibu dan Ayah
  3. Perancangan Buku Ilustrasi Interaktif Edukasi 3 Kata Ajaib: Maaf, Terima Kasih, dan Tolong untuk Siswa TK Negeri di Jabodetabek
  4. Strategi Visual untuk Rebranding Hanis Kitchen sebagai Peningkatan Citra

You can read and download each article freely through the Open Journal System of IMATYPE: Journal of Graphic Design Studies Vol. 3 No. 1 here.

VCD UPH at Tata Rupa 2024


On Friday, February 23, 2024, 15 students from VCD UPH attended Tata Rupa 2024. Tata Rupa 2024 is a program supported by the Ministry of Social Affairs of the Republic of Indonesia. The program aims to assist SMEs by facilitating new designs to enhance their businesses. That afternoon, VCD UPH students were given the opportunity to meet and discuss with the SMEs to discover their needs regarding their businesses. We are thankful to Tata Rupa 2024 for the opportunity and invitation to collaborate.

Alumni Sharing: Regina Susanto

Regina Susanto, an alumna of VCD UPH Graphic Design Concentration batch 2018, shared her experience and work on Thursday, February 22nd, 2024. She spoke during the Introduction to the Creative Industry course for the Graphic Design Concentration, where she discussed her experience in creating and managing her own studio, Heilo. We extend our gratitude to Regina for sharing her insights with us.

Alumni: Eunike Florencia

Hi! I’m Eunike Florencia, a Graphic Design graduate from Pelita Harapan University’s class of 2017. After graduation, I delved into the entrepreneurial world as the founder of Hore Days, a business centered around illustration. My mission is to convey positive messages through my illustrations and bring joy to others’ lives. I first envisioned Hore Days during my time at UPH, and now, armed with the knowledge I acquired, I continue to manage it while also pursuing my passion for graphic design through various freelance projects since my university days.

My journey at UPH has been a mix of unforgettable moments and daunting challenges. I encountered setbacks, including failing multiple classes due to struggles in time management. Yet, each stumble pushed me to grow, revealing insights into my true purpose. I discovered more potential within myself, forged genuine connections, and cultivated new friendships not only within my major but also beyond, thanks to the numerous volunteer opportunities UPH offered.

My heart is filled with gratitude as I reflect on the years I spent at UPH, as they have transformed me for the better. Each course has its own valuable impact on me. However, there is one class that still evokes a warm feeling whenever I reminisce about it, and that is the Drawing Class with Mr. Donny Ibrahim. I remember being taught about perspective drawing and practicing live drawing together with charcoal in class, with my friends as the models.

Many other courses also provided us with the opportunity to go with our classmates and explore various works of art in different places and museums. This experience proves invaluable in our professional lives as it also broadens our knowledge.

I recommend young creatives who want to pursue design to study at UPH because not only does UPH instill Christian values and provide great facilities, but it also equipped me with a solid foundation in design and offered classes in soft skills to sustain my career in the industry. I acquired essential skills, such as time and project management skills, design thinking, and many more.

I remember the time when I was still a student at UPH, there was one lecturer who said that to be able to ‘think outside the box’, we first need to know what the ‘box’ is, and university is a time to identify that ‘box’.

Eunike Florencia

Meet Our Alumni: Fredella Agatha

image of fredella agatha dkv uph 2018

Hello, my name is Fredella Agatha. I graduated with a degree in Visual Communication Design (DKV) from UPH in the class of 2018, specializing in graphic design. Currently, I work as a graphic designer at a marketing agency. In addition to my professional activities, I also nurture my hobby and interest in the field of typography by working as a freelance type designer.

Before enrolling in the Visual Communication Design program at UPH, I had little knowledge about graphic design – terms like balance and harmony in composition were unfamiliar to me. All I knew was that I enjoyed drawing. However, such skills alone were not sufficient to thrive in today’s design industry. Throughout my studies at UPH, I received guidance in both hard and soft skills. Here, we were not only shaped into competent and outstanding designers but also encouraged to have broad knowledge and remain open to learning new things.

Every course in the DKV program at UPH has left a significant impact on me, particularly Basic Typography and Experimental Typography. Basic Typography was the class that awakened my interest in the world of typography, while Experimental Typography inspired me to try creating my own font for the first time. Besides these two classes, one of the most memorable courses was the Main Studio, where I learned the fundamentals of graphic design and design semiotics. We were taught how to create work that is not only visually appealing but also meaningful, capable of effectively communicating messages and relevant to contemporary contexts.

My academic journey at DKV UPH has been an immensely enjoyable experience. Overall, I am highly satisfied with the campus environment and the facilities provided. Students are not only given the opportunity to learn in the classrooms but are also encouraged to participate in various organizations or communities. Additionally, the courses taught are relevant to the professional world, serving as a bridge as I entered the industry. This is undoubtedly a result of the dedication and efforts of the lecturers who wholeheartedly guide their students. I hope that this experience is not only cherished by me but is also shared by many other students out there. I highly recommend DKV UPH to students who are pursuing their passion in the field of design.

Fredella Agatha is an experienced graphic designer with 1.5 years in the industry, currently working remotely for a marketing agency overseas. Her expertise lies in crafting visually compelling designs that resonate with clients. Outside of her professional role, Fredella has a deep passion for typography, particularly in type design, which has become one of her favorite hobbies, offering a creative escape after long workdays.


“When you really want something, the whole universe conspires in helping you to achieve it.”

Paulo Coelho

See Fredella and other of our alumni projects here.

Publication: Desain Grafis Berkelanjutan

desain grafis berkelanjutan publication dkv uph

“Desain Grafis Berkelanjutan” was a collection of graphic design students’ research and experimentation on the “Design for Environment” course in the 2021/2022 academic year. Alfiansyah Zulkarnain, S.Sn., M.Ds. and Brian Alvin Hananto, S.Sn., M.Ds edited the book.

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E-ISBN: 978-623-7489-69-6

Odd Semester 2023/2024 Farewell

photo of all that attended the VCD UPH 2023/2024 Odd Semester Farewell

On Wednesday, January 17, 2024, VCD UPH gathered for a modest yet meaningful occasion. The final grades for the Odd Semester of 2023/2024 were disclosed, accompanied by a farewell to the students who successfully completed their Final Projects.

Faculty members took a moment to share well-wishes and words of encouragement for the departing students. The atmosphere was reflective, acknowledging the achievements and challenges that shaped the academic journey. Representatives from the student association expressed congratulations to their peers, recognizing the accomplishment with a nod to the shared experiences.

The atmosphere among the students as they look at the final project grades
Baptista Anton, as one of the academic advisors for the 2019 students, extends congratulations.
David, a cinematography student from 2019, gives a testimony and impressions during his studies at VCD UPH

The day concluded with understated documentation and a casual gathering. Congratulations to the graduating students; be a light and blessing in your own way.

Meet our Alumni: Elsa Evita Rahman

Hello, I’m Elsa, a 2018 DKV alumna with a concentration in graphic design. I currently work as a Graphic Designer at a FinTech Startup and Creative Agency.

During my time at UPH, I had numerous valuable experiences that significantly contributed to my personal and professional growth. The vibrant atmosphere, camaraderie with fellow students and professors, and active involvement in various organizations exposed me to new perspectives and equipped me with practical skills applicable to the professional world.

My four years of study were a blend of joy, sorrow, and challenges, all of which contributed to shaping my resilience. The supportive environment, both from friends and lecturers, played a crucial role in my development. Special appreciation goes to the instructors, particularly Pak Winoto and Pak Alfian, for their guidance and support in the Graphic Design class, especially in Studios Utama 1 (Main Studio 1).

Studios Utama 1 holds a special place in my heart, despite the initial challenges and tears shed in the graphic design class. The lessons learned during this period have proven to be invaluable in my current workplace. From a novice struggling to grasp design concepts, I evolved into someone who understands and effectively applies design principles. I extend my gratitude to Pak Winoto and Pak Alfian for their instrumental roles in my growth.

The holistic learning approach at UPH, combining theory and practical application, has been immensely beneficial. The system, which encourages student discussions, fosters critical thinking and problem-solving skills—skills that are particularly advantageous in the creative industry. This approach has empowered me to provide innovative solutions with a foundation in critical thinking.

For those considering further studies, I wholeheartedly recommend UPH. The university not only hones knowledge but also offers diverse insights and opportunities. The environment encourages holistic development, preparing students not only academically but also for the dynamic challenges of the professional world. UPH has been instrumental in my journey, and I believe it can offer a similarly enriching experience to aspiring students.

Look to seek knowledge outside the classroom as well as inside it; trust me, all of that knowledge will be helpful in the future.