The K-Content Storytelling Program, a collaborative MBKM initiative with Sungkyunkwan University, was held over one semester, including an intensive five-week onsite session at Universitas Pelita Harapan. The program aimed to introduce students to the fundamentals of storytelling within the context of Korean content and global media practices.
Before the main program began, the visiting professors also held a special session on Korean Content Culture. During this session, students explored how Korean media has grown into a global influence. They discussed key trends, audience behavior, and storytelling approaches that shape popular content today. As a result, students gained a stronger foundation before entering the intensive classes.
The program featured three main classes: From Pororo to Tayo: Inside the Creative Engine of K-Animation, Frame and Shot, Directing Actors, and Understanding Media and Content. Each class focused on different aspects of storytelling and production. Together, they provided a comprehensive learning experience that connected theory with practice.
The sessions were led by Lee Jun Hee, Lee Woo Jin, and Yong Yoon Ah. They guided students through lectures, case studies, and discussions. In addition, they shared real industry insights and personal experiences. Because of this, students could better understand how ideas develop into meaningful content across different media formats.
Throughout the five-week intensive period, students actively participated in discussions and creative exercises. They explored storytelling techniques, visual direction, and content development strategies. Moreover, the program encouraged collaboration and critical thinking, which helped students refine their creative perspectives.
After the intensive session ended, the program concluded with a closing ceremony. During this moment, the professors received tokens of appreciation for their contributions. The atmosphere felt warm and joyful, as students and lecturers shared documentation photos and heartfelt hugs.
We would like to thank Sungkyunkwan University, along with Lee Jun Hee, Lee Woo Jin, and Yong Yoon Ah, for their time and valuable contributions to this program. Lastly, thank you to all students who participated in this collaboration. We hope to see you in future programs!
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