REFORMA

Get ready for an exciting and inspiring design experience. The Visual Communication Design Program of Universitas Pelita Harapan (UPH) proudly presents REFORMA 2025, a design exhibition that showcases the vibrant creativity and bold ideas of its students.

Venue: Townhall, Indonesia Design District – PIK 2
Date: July 12–13, 2025
Admission: Free Entry

What’s Happening at REFORMA?

REFORMA is more than just an exhibition — it’s a creative playground that invites everyone to explore, interact, and be inspired. Here’s what you can look forward to:

Art Market
Discover one-of-a-kind handmade items and creative products by UPH DKV students. A perfect place to shop for original souvenirs.

Photospot & Photobooth
Capture your favorite moments at our stylish and fun photo installations — ideal for your memories or social media content.

Creative Workshops
Join hands-on sessions led by students and mentors where you can learn new skills and immerse yourself in the design process.

Stampventure
Explore the exhibition in a playful and engaging way by collecting stamps from different zones and experiences throughout the event.

F&B Booths
Enjoy a variety of delicious food and beverages while taking in the creative atmosphere.

Mark your calendars, bring your friends, and don’t miss REFORMA 2025.
See you at the Townhall, Indonesia Design District – PIK 2, on July 12–13.

Typolog 2025

Typolog 2025 was recently held from May 10th and May 12th to 17th, 2025, at Scientia Square Park, Gading Serpong. The event featured a mural typography competition, seminars, work critiques, and workshops conducted by two outstanding mentors: Ramsta Aria and Yehezkiel Penalosa, one of our alumni.

Check out some photos and documentation from Typolog 2025 below.

We would like to thank Ramstra Aria and Yehezkiel Penalosa for their time at our event. We would also like to thank Scientia Square Park for supporting our event. Lastly, thank you for all the participants of this event. We hope to see you in the next event!

Hear Us Out Exhibition

The Hear Us Out exhibition was successfully held from March 3-7, 2025, in Room B 301. The event was officially opened on Monday, March 3, 2025, and attended by DKV students eager to explore the best poster designs showcasing typography experimentation.

Poster for Hear Us Out Exhibition

The posters displayed in this exhibition were created by students as part of their exploration in the Introduction to Typography class. Throughout the course, students experimented with various typographic elements, compositions, and visual storytelling techniques to communicate messages effectively through design. This process allowed them to develop a deeper understanding of typography’s role in visual communication.

One of the student participants with their work at the Hear Us Out exhibition
Student participants of the Hear Us Out exhibition

Following the exhibition, an online review session was conducted with Luke McConnel from Waikato Institute of Technology (Wintec), our collaborative partner. This session provided a valuable opportunity for students to receive direct feedback from Luke. The students’ enthusiasm was evident, as they actively engaged by asking insightful questions about typography in their poster designs.

Group photo from the online review session with Luke

A big thank you to everyone who participated and supported this event. Special appreciation to Luke McConnel and Wintec for their valuable insights and collaboration. We look forward to more partnerships like this in the future to further enrich design communication at UPH!

Going Viral! How Graphic Design Can Boost Your Content’s Reach

Curious about how graphic design can make your content go viral? Don’t miss this exciting webinar!

In this event, you’ll learn graphic design techniques and strategies that can help your content reach a broader audience. Perfect for all students looking to develop their skills in the digital and social media world!

The webinar titled “Going Viral! How Graphic Design Can Boost Your Content’s Reach” will cover strategies for creating viral content on social media through engaging graphic design approaches. Presented by Yehezkiel Penalosa, participants will gain practical insights on designing viral content that can enhance appeal and engagement on digital platforms.

Register for the webinar here: https://tinyurl.com/RegistrasiWebinar-GoingViral

VCD UPH goes to “Suarakan Aksimu” Workshop by KPK

On Friday, August 9, 2024, VCD UPH proudly sent five student representatives to participate in the Creative Content and Journalism Writing Workshop, organized by the Public Relations Bureau of the Corruption Eradication Commission (KPK). This workshop was a key component of the Anti-Corruption Creative Content and Journalism Competition program, titled “Suarakan Aksimu (Voice Your Actions).”

Photo of VCD Students at the KPK Workshop

Throughout the event, our students had the opportunity to engage in insightful discussions and hands-on learning sessions led by esteemed professionals, Ica Lawendattu and Vicky Amin. They delved deep into the significance of visual communication and the art of crafting powerful, influential messages that can drive change and raise awareness about anti-corruption efforts.

Photo of VCD Students at the KPK Workshop

We extend our sincere gratitude to the KPK for not only inviting us to this important event but also for equipping our students with valuable knowledge and skills that will undoubtedly enhance their future careers. This experience has inspired and motivated them to contribute meaningfully to the fight against corruption through their creative work.

ADHIKARI Catalogue

We are excited to publish the event catalogue for “ADHIKARI,” which was held last December. In this catalogue, you can see the works presented in the exhibition, representing the learning experiences that the students gained through their study tour to Jogjakarta.

Typolog 2024

Typolog 2024 was recently held from June 15th to 22nd, 2024, at Carstenz Mall, Gading Serpong. The event featured a typography poster competition, seminars, work critiques, and workshops conducted by three outstanding mentors: Nikko Purnama Lukman, Agus Adhityatama, and Yasser Rizky.

Check out some photos and documentation from Typolog 2024 below.

Fidelia Cheryl Antoni Student Project

One of the courses in VCD UPH is Visual Communication Design Studio 2. On this occasion, we would like to discuss the work of Fidelia Cheryl Antoni from this course, which we find interesting.

The illustration is a form of attempt to visualize one of the socio-psychological contemporary issues, namely victim blaming towards women. From the psychological perspective, the phrase “victim blaming” itself may be properly defined as “a social psychological phenomenon in which individuals or groups attempt to cope with the bad things that have happened to others by assigning blame to the victim of the trauma or tragedy” (APA 2018). This phenomenon allows the one who psychologically blames to keep a distance from the victim.

Such psychological distancing provides a justification for the blamer’s inaction, as if he or she was an impartial witness. Simultaneously, such pseudo position fortifies the blamer against the feelings of vulnerability. The act of blaming itself is usually directed towards the considerably weaker social group, in this case: women. Women, who specifically, live under the inclining oppressive social system of patriarchy. Patriarchy itself is a social system which enforces a gender binary that empowers men. A social system which preserves the dynamics of society to always move centripetally towards men as its center.  

Fidelia’s illustration is virtually her artistic attempt to capture then portray her concerns regarding the victim blaming phenomenon which grows out of patriarchal social system. The term “portray” refers to the Aristotelian sense of representation which is part of his philosophical account regarding art. Aristotle (384-322 BC), as submitted by Braembussche, contended that an artist portrays reality or nature as it ought to be, rather than as it is (Braembussche 2009, 17). This philosophical view holds that art is the portrayal of what is conceivable. It allows for a very “unrealistic” artistic creations to emerge. In order to do this, Fidelia chose to incorporate metaphor and hyperbole as a strategy to portray the victim blaming issue through visual illustration. Illustration is opted as a visual communication medium considering its ability to convey complex social issues in an engaging and impactful manner, making the message more apprehendable and resonant with a wider audience. Artistically, the visual affluence is enhanced by sprinkling gold-like, bright, and shiny colors. Such decision was made in order to build a more powerful yet optimistic mood. This goal is also inevitably supported by employing center lighting to isolate and emphasize focal points. Objects such as tilted hourglass, teared up paper, and megaphone are treated as visual symbols to signify the reinforcement of women’s empowerment and the fight against victim blaming narrative.

Design by Fidelia Cherly Antoni
Design by Fidelia Cherly Antoni
Design by Fidelia Cherly Antoni

Sources of Reference

APA. “Blaming the Victim.” APA Dictionary of Psychology. April 19, 2018. https://dictionary.apa.org/blaming-the-victim

Braembussche, Antoon Van den. Thinking Art: An Introduction to Philosophy of Art. Berlin: Springer Science + Business Media B.V., 2009.

Typolog 2024 Workshop

On Saturday, June 15, 2024, the Graphic Design concentration of VCD UPH held Typolog 2024. This event is part of a series of activities organized at Carstenz Mall, Gading Serpong, as part of Typolog 2024.

The workshop at Typolog 2024 focused on calligraphy and was led by VCD UPH alumnus Nikko Purnama Lukman. Nikko has previously conducted several sessions in Typolog’s webinars and online workshops in past years.

Nikko Purnama Lukman at Typolog 2024

The calligraphy workshop was well received by both the organizers and the participants. Nikko’s relaxed approach to teaching calligraphy provided an insightful introduction to the basics and the enjoyment of calligraphy as a visualization technique useful for designers.

Nikko and the Participants of the Workshop

Thank you, Nikko, for sharing your time and expertise at Typolog 2024.

Gallery Walk Final Project

On Monday, June 3, 2024, the Visual Communication Design (VCD) department at Universitas Pelita Harapan (UPH) held a Gallery Walk at the Pelita Gallery for final project students from the even semester of the 2023/2024 academic year. The event was inaugurated by the Dean of the Faculty of Design and the Head of the VCD department.

During the event, several final project students from each concentration within VCD UPH presented their works to first-year students, aiming to familiarize them with the various concentrations available. This activity was designed to give first-year students a concrete understanding of what they will experience in their chosen concentrations and to foster connections among VCD UPH students across different year groups.

Cinematography Students Presenting Di Balik Mata Final Project
Fay Arietta Yapputri, from the Illustration Concentration, Presenting at the Gallery Walk
Participants of the Final Project Gallery Walk