VCD UPH with the Management of Scientia Square Park
On Tuesday, December 19, 2023, students from the Visual Communication Design (VCD) program at UPH visited Scientia Square Park to present their analysis and proposals regarding environmental graphic design at Scientia Square Park. This project is part of the final examination for the course “Graphic Design in Space,” held in the Odd Semester of 2023/2024. Through this project, which involves industry stakeholders, VCD UPH aims to provide students with real-world experience to enhance their learning.
VCD UPH Students Presenting Their Studies and Designs to the Management of Scientia Square Park
On Monday, December 18, 2023, the VCD UPH faculty team held a coordination meeting to prepare for the second semester of the academic year 2023/2024. The meeting was attended by both permanent and non-permanent faculty members to ensure the smooth progress of all courses.
The meeting began with coordination at the program level, followed by faculty members collaborating with course teams to discuss the details and technical aspects of the upcoming semester. Hopefully, the courses in the second semester of 2023/2024 will proceed smoothly.
Thank you for all the lecturers for the passion to teach at VCD UPH. We hope that all the hard work that we do can be felt by the students as they grow and learn throughout the years.
Special thanks to Pak Budi for the great pictures.
My name is Jeff Daniel Riyanto. I graduated from Visual Communication Design (DKV) at UPH with a concentration in Graphic Design, belonging to the batch of 2018-2022. Currently, I own a creative design studio that predominantly focuses on social media design. We manage brands and designs related to the food and beverage industry and have expanded into fashion and lifestyle as well.
My experience studying DKV was both exciting and challenging. Meeting new friends with diverse backgrounds and interests in design was a highlight. Among the courses I took at UPH, especially in the Graphic Design department, the most impactful was the main studio course. There, I learned design principles that have proven to be incredibly useful in my professional endeavors.
The rapid development of Industry 5.0 has significantly influenced the creative workforce. During my time at UPH, the learning process evolved to keep pace with the times, providing an added advantage for us as students. I highly recommend UPH because, in my opinion, it offers an environment where you can develop exceptionally well, and the faculty is very supportive of its students. For instance, my classmates and I were required to participate in a typeface design competition, which resulted in us winning second place on an international scale.
Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.
Senior Designer for CONDE NAST JAPAN( Wired Japan, GQ Japan, Vogue Japan )
Head of Creative / Partner for Open Quarter Tailor
In the earlier years of my academic journey, the field of Design and Visual Communication (DKV) was characterized by a more holistic approach, predating the nuanced subcategories that exist today, such as cinematography and animation. Back then, DKV encompassed a comprehensive spectrum, requiring us to delve into every facet from A to Z.
Despite initially perceiving this broad approach as a challenge, it ultimately became my forte. Acquiring knowledge across the entirety of the discipline, akin to comprehending every graph in a pizza-graph, proved to be an invaluable asset.
Following graduation, I dedicated two years to a small design studio in Jakarta, named Table 6. During my tenure, I collaborated with clients from diverse sectors, including fashion, law, F&B, art exhibitions, etc. This multifaceted experience was a cherished chapter in my professional journey. Subsequently, I resigned from the position, driven by the ambition to establish a prominent presence in Japan—an aspiration I had harbored for years. A year of Japanese language study paved the way for a subsequent year working with a Japanese design studio, culminating in my current role as a Senior Designer/Art Director at Conde Nast Japan. Beyond my responsibilities at Conde Nast, I co-own a small design studio with my wife and a business partner. Additionally, I am a co-owner and head of creative at the Indonesian tailoring brand “Open Quarter Tailor.”
Reflecting on my university years at UPH, I hold fond memories of both enduring friendships and the privilege of learning from some of the industry’s brightest minds. UPH instilled in us the importance of critical thinking, transcending mere technical proficiency. This emphasis on critical thinking emerged as a cornerstone of our industry strength. While every subject at UPH was enjoyable, I particularly relished the “DKV Subject,” where we undertook the rebranding of selected companies—a task that resonated with my specialization in branding.
The knowledge and skills cultivated during my time at UPH have significantly contributed not only to my professional journey but also to my personal development. I unequivocally recommend UPH to prospective students, as my experience there was truly transformative and life-changing.
My name is Raymond Ahari, and I’m an alumnus of DKV UPH, class of 2010. After graduating in 2014, I started a Production House business named “Jendela” along with some of my friends.
My four years at DKV UPH were undoubtedly a pleasant experience. The comfortable campus environment and complete facilities helped me study better, not to mention the competent lecturers and wonderful friends whom I got to know and learn from. Many things I know and implement in my work today, I picked up from my time at DKV UPH.
Although every class equipped me with different things that helped me become who I am today, I would say that the Videography class particularly left a mark on me. I didn’t initially plan to take the class, but I had a close relationship with the lecturer, and he told me about a great project that I could work on if I took his Videography class—and yes, of course, I ended up taking it!
One of the most important things that I learned from my days at DKV UPH is the significance of good teamwork. Choosing the right teammates will highly affect your results; it will help you finish the assignment right on time, with excellent quality.
As an alumnus, I recommend DKV UPH to those who are looking for a good place to learn and pursue their degree. I am always grateful for the opportunity to study at such a fine campus and faculty.
Hello! I’m Kezia Rachel, from the DKV UPH class of 2017. My concentration was in animation, which is also what I’m currently pursuing in my career. Specifically, I am working on 3D animation.
I had such a fun time at DKV UPH. The lecturers pushed me to do my best, and I am forever grateful for it. They not only acted as our teachers but also as friends, which made it a comfortable environment to study and learn. There were also a lot of activities outside of our studies. I remember going on trips for our photography and drawing classes, and there were events specifically for us students to bond and get to know each other better. I feel like it is very important to learn outside of classes, where we learn to get to know people, which will help us a lot in the industry.
I forgot specifically which class it was, but I’m pretty sure it was one of the Main Studio classes. The first time I tried out 3D animation using Maya was definitely the most memorable one. I was very passionate about animating, thus my excitement when we finally had the chance to animate in 3D. We were also given the chance to model and rig, which was a very new experience for me.
The lecturers and mentors taught me so many things, not only about art but also about the industry. It’s important to learn the basic fundamentals of art and design, but we shouldn’t forget that learning isn’t going to be enough in the industry. I was always reminded in my animation class that once we get into the industry, we are not alone. Whether we like it or not, we are always working with other people to achieve something. Of course, all the technical studies, like the basic fundamentals of animation, helped me a lot in the industry. But I realized the importance of learning about group work, accepting feedback, and criticism, which proved to be even more helpful.
I would recommend DKV UPH to a lot of people! It was such an exciting time, with great facilities, great lecturers/mentors, and all the things we learned were very insightful.
“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
Praise God, one of the VCD UPH students, Jessica Valencia (Graphic Design, class of 2020), along with her team from the Faculty of Economics & Business UPH, has successfully won the 3rd place in the main product category of the Creative Industries and Tourism at the KMI Expo XIV 2023. Jessica and her team presented their brand, Lawana Batik. Lawana Batik has been nurtured by UPH SparkLabs Incubation throughout the entire process until achieving this award. We express our gratitude to Jessica and the entire team involved for this remarkable achievement.
UPH Team at KMI Expo IV 2023. Photo by UPH SparkLabs Incubation.
Photo of Vanessa Leoni. Photo Provided by Vanessa.
Hello, let me introduce myself. I’m Vanessa Leoni, an alumna of the 2019 class of DKV UPH, specializing in Graphic Design. Currently, I work as a Packaging Designer at a company in the FMCG industry.
During my time at UPH, I felt my design skills develop significantly, thanks to the guidance of the DKV UPH professors who always supported me during the learning process. When I initially joined DKV, I faced some challenges in adapting to the assigned tasks, but over time, I became more accustomed to it and learned to manage my time effectively. As the semesters progressed, I realized that the course material started with fundamental concepts and gradually became more complex, resembling real-world projects in the industry.
One of the courses that had a significant impact on me was the main studio 3. During a full semester, DKV students collaborated with students from the food technology program to create innovative product packaging. The design process started with product analysis, selecting the appropriate packaging materials, designing brand identities, creating packaging designs, and developing social media and e-commerce product sales designs. Throughout this course, I learned numerous new aspects, such as how to create packaging designs that not only prioritize aesthetics but are also producible and represent the concept of the product being sold.
My education definitely helped me in the industry. Because the steps taken to complete assignments provide a real-world glimpse of what you’ll do in the industry. With each passing semester, projects were not only individually resolved but also involved external parties to provide design objectives, test the effectiveness of the design, and evaluate it.
Studying at DKV UPH is not limited to classroom learning. There are many design-related activities outside of class that can be participated in. For example, joining the “BEDA’KAN” (Redesigning Packaging) initiative where students redesign packaging for selected MSMEs. This not only adds to your experience but also teaches students how to communicate directly with MSMEs, known as clients in the professional world. Furthermore, DKV UPH maintains high standards, allowing students to produce high-quality work.
There’s no such thing as limitations in design; that’s why you should unleash all your ideas and continue creating work that can be seen by many people!
Photo of Putu Widyayana Putra. Photo Provided by Putu.
Hi! My name is Putu Widyayana Putra. I studied in UPH’s DKV major during 2015-2019, with a concentration in Animation. Although we learned every aspect of animation production from pre-production to finish, I was drawn by the intricacy and challenges in creating Characters; that led me in my career as a 3D Character Artist. I’m currently working as a Creative Director in Stairway Games. I love creating stories, worlds, and characters; seeing them come to life is one of my greatest passions in life.
From a very young age, I’ve been drawing as far as I can remember. I learned drawing and art through lots of attempts (and failures). Which brings me to my surprise when I entered UPH, I learned that art, design, and drawing is something that can be learned through methods and theories. This fundamentally changed my view of art; although creation fueled by passion and raw creativity is all good, a lot of times it doesn’t serve a higher purpose than the form itself. It allows me to tap into creating a more consistent body of work, something that was only achieved through “I’m inspired!” moments; which was an unreliable source of creation.
Team projects were particularly challenging for me; previously as an artist, a creative process was something you tackle alone. These projects taught me to work with others, in a kind and respectful way. Needless to say; working together with others kept my ego in check. I remembered my lecturer, who was working in the industry said a something that’s printed to my brain until this day:
“ … You can be as skillful as you can be, but when people remember you as a terrible person to work with; It will trump your reputation as the “skillful one”. Our craft is a collaborative process, skills can be improved, lessons can be learned, but ultimately, attitude towards others is a reflection towards others that reflects your work and who you are.”
When I entered the industry, those words never rang more true.
Although UPH taught me some skills that contributed towards my career, I think it cultivated my spirit of learning more than anything else. It’s a wake-up call that learning is a lifelong process and every day is an opportunity to learn something new. Labeling myself to be just an “artist” or “designer” was something I try to avoid. I try to dabble and learn in other disciplines beyond what was thought to me.
DKV UPH was an environment where creativity and methodical approach of design was taught. My lecturers taught me not only hard skills but soft skills such as critical thinking; an immensely crucial step that’s often skipped. I think the most important thing to take away from all of this is that my experience in DKV cultivated my hunger for learning and being a person that people would love to work together with.
On Friday, October 20, 2023, the Graphic Design specialization at UPH conducted the Typolog 3 Webinar with an alumni speaker from VCD UPH itself, Fredella Agatha. In this event, Fredella shared her experience in designing the ‘Pantjoran’ lettering as her final project. Fredella explained the process and also shared tips on lettering design with all the webinar participants.
Fredella Agatha, The Speaker for the Webinar, and Yolanda Tumilisar, The Moderator for the Webinar
In addition to Fredella’s sharing session, the Typolog 3 Webinar also featured the announcement of the winners of the Typolog 2023 competition. The Typolog 2023 competition challenged participants to create designs in the Tote Bag format, which would later be produced as merchandise by VCD UPH. The grand winner of the Typolog 2023 competition was Tiara Kiatama, a student of VCD UPH from the 2022 batch. Meanwhile, the favorite winner of the Typolog 2023 competition was Joshlyn Tee from UPH College.
“Berbeda-beda Tetapi Tetap Satu” by Tiara Kiatama
This work emerged from the exploration of the definition of “Nusantara,” which is a synonym for describing the unity of the Unitary State of the Republic of Indonesia introduced by Ki Hajar Dewantara in 1950. Nusantara refers to the unity of several islands, which I combined with Indonesia’s official motto, “Bhineka Tunggal Ika,” which means “Diverse But One.” The diversity of Indonesia, comprising various provinces, ethnicities, cultures, and religions, is the uniqueness of the Indonesian nation itself.
This concept resulted in this work, a collection of diverse typefaces, yet still displaying the number one. Diversity was also achieved through the use of different colors, but there was still a unifying element, including its placement within a text “box.”
This is my interpretation of the theme ‘Nusantara’ provided.
“The title of this work is Nusantara. This typographic work is inspired by the cultural diversity of Indonesia and draws inspiration from the art of wayang puppetry. Each letter in the word ‘Nusantara’ is inspired by the different shapes and styles of wayang characters. I attempted to incorporate the unique features and characteristics of various wayang characters into each letter. I also used wayang puppet heads in some of the letters. I played with the thin and thick aspects of the wayang figures and used them in letter composition to create an engaging design.
I created each letter’s sketch individually and drew inspiration from the trendy ‘molten chrome typography’ and sharp typography seen on various social media platforms because I believed this style was suitable for the wayang aesthetics. In the modern world, we often get caught up in new trends and things happening around us, and we tend to forget our rich and diverse culture. So, I incorporated trendy typography styles like combining different font styles into one text and experimenting with the typography composition to make Indonesian culture modern and trendy.”
Thank you to all participants, organizers, and everyone who participated during the Typolog 2023 event. Hopefully, we can meet again in Typolog or other activities.
