UPH Visual Communication Design
Passionate, Brighter, and Transformational
On August 23th 2023, UPH Visual Communication Design opens the Focal Point Exhibition in Pelita Hall. The exhibition showcased works of the 2023 students on the photography course. The opening ceremony is attended by student, lecturers, and also guests of the Visual Communication Design department.
The exhibition and photography seminar for the students of Visual Communication Design (DKV) UPH 2023 carries the theme “FOCAL POINT.”
In the realm of photography, “Focal Point” refers to the main point of focus in a photographic work. The focal point is the primary subject that a photographer emphasizes to capture the observer’s attention. The focal point functions as a gateway for the observer into the story. The object that becomes the focal point becomes the main interpretation of the work. Hence, the quality of a focal point can determine the success of a piece of work, specifically whether it effectively communicates and impacts its observer. Without a focal point, an observer might struggle to identify the compelling elements in a photo, thereby impeding the interpretation process and resulting in a monotonous impression.
Through the photography exhibition titled ‘Focal Point,’ the students of DKV UPH are provided with the opportunity to showcase their skills and development over a year of learning. The exhibition will demonstrate the students’ understanding after being equipped with knowledge about photography techniques, composition, and photo processing using supporting software. Furthermore, the term ‘focal point’ also refers to the subject theme of the photos to be displayed, such as product photos and model photos.