Alumni: Felicia Kristella

Felicia Kristella
Felicia Kristella


Hello there! My name is Felicia Kristella. I’m an alumna of VCD UPH, having graduated in 2020 with a degree in Graphic Design. After graduation, I worked as a freelance graphic designer for three years, and now I’m currently employed as a full-time graphic designer at an agency located in Jakarta.

Initially, I enrolled as an Interior Design student at UPH, but I soon realized that it wasn’t my true calling in life. After one year of studying Interior Design, I made the decision to switch my major to Visual Communication Design. It was a challenging transition, as I felt somewhat behind my peers of the same age. However, I turned this struggle into motivation to work harder towards achieving my goals. I was determined to excel in my new path.

My university journey felt like a rollercoaster ride, with some challenges proving to be both rewarding and difficult to overcome. The VCD curriculum at UPH is incredibly thorough, covering everything from the basics of drawing, design principles, typography, and layout, to broader topics like branding and design thinking. Through this experience, I was able to identify my strengths, interests, and gain clarity on what I wanted to pursue in the future.

College is not just about academics; it’s also about the people you meet along the way. Some friends become your closest allies, while others inspire you to strive for greater achievements. Some lecturers may push you hard, but in the end, you realize it’s for your own benefit. Despite the challenges, the support system in college makes the journey worthwhile. That’s why I highly recommend pursuing your studies at VCD UPH. Just make sure to make the most of your time there.

One quote that has always resonated with me since my high school days is “Do your best and let God do the rest” – Ben Carson. This mindset has guided me through both the highs and lows of my academic and professional journey.


Check Felicia’s Instagram page here.