As part of UPH Career Day 2026, students from the Faculty of Design, Universitas Pelita Harapan (UPH), attended an inspiring sharing session featuring DKV UPH alumni Yehezkiel Penalosa and Alvin Darmawan, founders of Rise Studio ID. Moderated by Alfiansyah Zulkarnain, S.Sn., M.Ds., the session explored the studio’s creative journey and professional experiences. The speakers also discussed the production of the Faculty of Design’s new Company Profile Video, created to introduce the faculty’s renewed vision and mission for the 2026-2030 period.
Bringing a New Vision to Life
The session began with a screening of the Faculty of Design’s latest Company Profile Video, produced by Rise Studio ID. Through cinematic visuals and purposeful storytelling, the video introduced the faculty’s renewed vision for 2026-2030. It emphasized that true knowledge is rooted in God and that creativity reflects His character.
Beyond presenting the faculty’s identity, the video highlighted its commitment to preparing creative leaders for the future. It showcased graduates who embrace collaboration, innovation, sustainability, and emerging technologies. At the same time, it reinforced the importance of creating meaningful social impact through design.
The Creative Process Behind the Project
After the screening, Yehezkiel Penalosa and Alvin Darmawan shared the creative process behind the project. They explained how Rise Studio ID translated the Faculty of Design’s renewed vision and mission into a compelling visual story. Every creative decision, from concept development to cinematography, supported the faculty’s new direction and identity.
The speakers also reflected on their experiences as founders of Rise Studio ID. They discussed the importance of understanding client objectives before developing creative ideas. Furthermore, they emphasized clear communication, strong collaboration, and continuous refinement throughout every stage of production. According to them, these elements are essential for delivering work that is both visually engaging and strategically effective.
In addition, Yehezkiel and Alvin presented several projects from the Rise Studio ID portfolio. Their work demonstrated a wide range of approaches to branding, filmmaking, and visual storytelling. As a result, students gained a broader understanding of career opportunities within the creative industry after graduation.
Interactive Discussion and Q&A
Following the presentation, participants joined an interactive question-and-answer session moderated by Alfiansyah Zulkarnain, S.Sn., M.Ds. Students actively asked about the creative process, career development, teamwork, and the realities of running a creative studio.
Moreover, the discussion explored how young designers can prepare for an increasingly competitive industry. The speakers encouraged students to keep learning, build strong communication skills, and remain adaptable when facing new challenges. They also highlighted that technical ability alone is not enough. Creativity, professionalism, and collaboration are equally important for long-term success.
The session gave participants practical insights into professional creative practice. More importantly, it inspired students to approach every project with curiosity, responsibility, and a willingness to continue growing throughout their careers.
We would like to express our sincere gratitude to Yehezkiel Penalosa and Alvin Darmawan for generously sharing their experiences, creative process, and professional insights during UPH Career Day 2026. We also thank Alfiansyah Zulkarnain, S.Sn., M.Ds. for moderating the discussion, as well as all participants who contributed to the interactive Q&A session. We hope this Career Day inspires future designers to pursue meaningful careers, embrace collaboration, and create work that makes a lasting impact on society.
