Hello, my name is Fredella Agatha. I graduated with a degree in Visual Communication Design (DKV) from UPH in the class of 2018, specializing in graphic design. Currently, I work as a graphic designer at a marketing agency. In addition to my professional activities, I also nurture my hobby and interest in the field of typography by working as a freelance type designer.
Before enrolling in the Visual Communication Design program at UPH, I had little knowledge about graphic design – terms like balance and harmony in composition were unfamiliar to me. All I knew was that I enjoyed drawing. However, such skills alone were not sufficient to thrive in today’s design industry. Throughout my studies at UPH, I received guidance in both hard and soft skills. Here, we were not only shaped into competent and outstanding designers but also encouraged to have broad knowledge and remain open to learning new things.
Every course in the DKV program at UPH has left a significant impact on me, particularly Basic Typography and Experimental Typography. Basic Typography was the class that awakened my interest in the world of typography, while Experimental Typography inspired me to try creating my own font for the first time. Besides these two classes, one of the most memorable courses was the Main Studio, where I learned the fundamentals of graphic design and design semiotics. We were taught how to create work that is not only visually appealing but also meaningful, capable of effectively communicating messages and relevant to contemporary contexts.
My academic journey at DKV UPH has been an immensely enjoyable experience. Overall, I am highly satisfied with the campus environment and the facilities provided. Students are not only given the opportunity to learn in the classrooms but are also encouraged to participate in various organizations or communities. Additionally, the courses taught are relevant to the professional world, serving as a bridge as I entered the industry. This is undoubtedly a result of the dedication and efforts of the lecturers who wholeheartedly guide their students. I hope that this experience is not only cherished by me but is also shared by many other students out there. I highly recommend DKV UPH to students who are pursuing their passion in the field of design.
Fredella Agatha is an experienced graphic designer with 1.5 years in the industry, currently working remotely for a marketing agency overseas. Her expertise lies in crafting visually compelling designs that resonate with clients. Outside of her professional role, Fredella has a deep passion for typography, particularly in type design, which has become one of her favorite hobbies, offering a creative escape after long workdays.
“When you really want something, the whole universe conspires in helping you to achieve it.”
Paulo Coelho
See Fredella and other of our alumni projects here.